Securities and Exchange Board of India – 1992
by Reasons for the Establishment of SEBI During 1980s, there was tremendous growth in the capital market due to increasing participation of public. This led to …
Tag: MBA ABM
Branding in Different Sectors
The humans have frequent needs as well as occasional needs in the life. They are varied in number of ways such as day-to-day living needs, …
Managing Global Brands
In a world of globalisation, multinational companies and expanding online commercial and social interactions, global brand management has evolved into a complex and ever changing …
Umbrella Branding, Brand Reinforcement, Brand revitalization of Advertisement
Umbrella Branding An umbrella branding strategy, is a marketing practice that involves selling many related products under a single brand name. Unlike individual product branding, …
Celebrity Endorsement
Infomercials are an advertisement technique that is usually produced and paid for by a company seeking to promote its products and services. The effect of infomercials, once …
Brand Positioning and differentiation strategies
Positioning and differentiation are very closely related marketing strategies. Positioning is your strategy for conveying what makes your company or products bigger, different or better …
Stages of Concept Management for functional, symbolic and experimental Brands
FUNCTIONAL BRANDS A functional brand is typically bought to satisfy a functional need on the part of the consumer. Automobiles, cell phones, and dish soap …
Brand Image dimensions
Brand identity is composed of various shares that trigger particular responses in consumers in addition to filling the afore-mentioned functions. These shares build on one …
Brand Personality: Definition, Measures and Formulation
Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These …
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