Personal Selling Process and Approaches

Personal selling can be termed as the oral presentation given by the salesperson to one or more than one consumers face to face to sell …

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any …

Functions of Intermediaries

Channel intermediaries, whose main purpose is to deliver product from the manufacturers to the end users. The purpose of a channel intermediary is to move …

Channels of Distribution, Concepts, Functions, Types and Example

Channels of Distribution, Types, Example

Direct Marketing and Sales Promotion

DIRECT MARKETING Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, …

Pricing Strategies

Pricing Decisions

Product Classifications

Product Classifications

Marketing Philosophies

Marketing Philosophies

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