Read MBA, BBA, B.COM Notes
Environmental Dimensions of Servicescape, High-Contact and Low-Contact and Impact of Physical Evidence on Customer Experience
Servicescape, Roles Played by the Servicescape, and its effects
Service Communication, Challenges in Designing Communication Programme for Services, Service Communication Problems, Strategies for Effective Service Communication,
Services Branding, Concepts, Elements, Strategies, Importance and Challenges
Pricing Concepts, Price Bundling, Captive Pricing, Two-Part Pricing, Loss Leadership Pricing and Result Based Pricing
Balancing Productivity and Customer Satisfaction
Service Operations, Functions, Components, Tools
BMBOM04 Service Operations Management 4th Semester AKTU MBA Notes
Revenue Management, Concepts, Scope, Components, Techniques, Tools and Technologies, Applications and Challenges
SERVQUAL Model and Measurement of Service Quality
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