Using technology in communication has become a necessity; it’s now part of our lives. People communicate through emails, faxes, Mobile phones, texting services, video conferences, video chat rooms and social media channels. As time goes on, more emerging technologies will change the way we communicate and it will be up to us to embrace them or not. Let’s look at the impact or use of technology in communication both to individuals and businesses. Because technology has completely changed how these two parties are communicating?
The impact of technology in communication to a business: Today, every business uses technology in its own way to reach the media and targeted consumers. Also, businesses have embraced technology by easing communication within companies and among investors and suppliers. Below are a few uses of technology in communication to a business.
- Easy Product Launch: During the past, companies and small business used to face a lot difficulty in informing their consumers about a new product. A company had to pay for expensive door to door marketing which could even take a lot of time to yield results. Nowadays, things have become simple, through email subscriptions, companies will have data for most consumers, so if they introduce a new item or service. The company will draft one email with details about a new service or product and that message will be delivered to all consumers in a minute. Now their companies online specializing in this type of communication. A good example is ‘.’Mail Chimp’’’. With their massive mail submission, all your clients will receive the same message in a minute via email.
- Product or service surveys: Before the invention of the internet, it was so difficult to conduct a survey, most companies would pay money to magazines and place survey forms and offer gifts to users who filled those surveys and mailed them back to the company. Taking a survey is very important to a business because that is how you will know what your clients want and know areas of improvement. Nowadays, a business can conduct a survey using social networksand provide users with incentives like ‘’gift cards’’. This produces a quick response and saves the company money and time.
- Social interaction with consumers: With the recent invention of social networks like facebook and twitter, a business can create business pages then get followers for these pages. The process is so simple and free. For some business, they set a budget for building a fun base for their pages, so they use these pages to update and communicate with their followers. A good example is ‘’Nordstrom’’ this is one of the largest fashion retail businesses in America. Nordstrom used its facebook page to update followers about new items and discounts. As of today, its facebook page has over 1,667,162 likes. See page com/Nordstrom
- Video Conferencing:Gone are the days when you had to wait for your boss to be in the meeting to start a presentation. New technology enables your boss to be in the business meeting while in a hotel in Hawaii preparing for a partnership or investors meeting. This has been made possible by the invention of video conferencing.
- Use of digital networks– ‘’Phones and printers are all digitized, not like before when communication was hindered by telephone lines. During bad weather, most the lines would go off. Now with satellite and broadband transmissions, you can communicate with anyone at work or off work via their mobile phones. You can also send a file to a printer while you are at home and someone in the office gets the printout.