| UNIT 1 | ||
| 1 | Marketing: Definition, Nature & Scope | VIEW |
| 2 | Importance of Marketing | VIEW |
| 3 | Marketing Management | VIEW |
| 4 | Core Concept of Marketing | VIEW |
| 5 | Selling Concept | VIEW |
| 6 | Production Concept | VIEW |
| 7 | Modern Marketing Concept | VIEW |
| 8 | Societal Marketing | VIEW |
| UNIT 2 | ||
| 1 | Segmentation: Concept, Basis of Segmentation | VIEW |
| 2 | Importance of Segmentation in Marketing | VIEW |
| 3 | Targeting: Concepts, Types and Importance | VIEW |
| 4 | Positioning: Concept & Importance | VIEW |
| 5 | Brand Positioning | VIEW |
| 6 | Repositioning | VIEW |
| UNIT 3 | ||
| 1 | Marketing Mix | VIEW |
| 2 | Product Mix | VIEW |
| 3 | New Product Developments | VIEW |
| 4 | Levels of Product | VIEW |
| 5 | Types of Product | VIEW |
| 6 | Product Life Cycle | VIEW |
| 7 | Branding and Packaging | VIEW |
| 8 | Distribution: Concept and Importance | VIEW |
| 9 | Different Types of Distribution Channels | VIEW |
| UNIT 4 | ||
| 1 | Price: Meaning and Objectives | VIEW |
| 2 | Factors Influencing Pricing | VIEW |
| 3 | Methods of Pricing | VIEW |
| 4 | Promotion: Promotional Mix and Tools of Promotional Mix | VIEW |
| 5 | Objectives of Market Promotion | VIEW |
| 6 | Media Selection and Management | VIEW |
| UNIT 5 | ||
| 1 | Marketing Research: Meaning and Importance | VIEW |
| 2 | Marketing Research: Process and Scope | VIEW |
| 3 | Marketing Information System: Meaning, Importance and Scope | VIEW |
| 4 | Consumer Behavior: Concept and Importance | VIEW |
| 5 | Factors Influencing Consumer Behavior | VIEW |
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