| Unit 1 [Book] | |
| Nature and Importance of Business Policy | VIEW |
| Development of Business Policy | VIEW |
| Classification of Business Policy | VIEW |
| Mechanism or Policy making | VIEW |
| Unit 2 [Book] | |
| Responsibilities and Tasks of Top Management | VIEW |
| Objectives of Business Characteristics | VIEW |
| Classification of Business Objectives | VIEW |
| Types of Business Objectives and their overall Hierarchy | VIEW |
| Setting of Business Objectives, Key Areas involved | VIEW |
| Unit 3 [Book] | |
| Corporate Planning | VIEW |
| Concept of Long-term Corporate Planning | VIEW |
| Strategic Planning, Nature, Process and Importance | VIEW |
| Unit 4 [Book] | |
| Corporate Strategy Concept, Components, Importance | VIEW |
| Corporate Strategy Formulation Concept, Process and Affecting Factors | VIEW |
| Corporate Strategy Evaluation Process, Criteria | VIEW |
| Environmental Analysis | VIEW |
| Corporate Resource Analysis | VIEW |
| Unit 5 [Book] | |
| Porter’s Five Force Model | VIEW |
| Concept of Synergy and Types | VIEW |
| Evaluation of Corporate Synergy | VIEW |
| Capability Profiles | VIEW |
| Synergy as a Component of Strategy and its Relevance | VIEW |