Unit 1 {Book} | |
Consumer Behaviour: Nature, characteristics, Relevance & Application | VIEW |
Relevance & Application of Consumer Behavior | VIEW |
Introduction to consumer Behavior (CB): Importance | VIEW |
Scope of Consumer Behavior | VIEW |
Need for studying consumer Behavior | VIEW |
Consumer Research Process | VIEW |
Consumer Vs Industrial Buying Behaviour | VIEW |
Unit 2 Consumer Models: {Book} | |||
Determinants of Consumer Behaviour: | VIEW | ||
Role of Motivation | VIEW | ||
Personality and Self Concept | VIEW | ||
Consumer Attention | VIEW | ||
Consumer Perception | VIEW | VIEW | |
Consumer Learning | VIEW | ||
Consumer Attitudes Formation and Change | VIEW | VIEW | |
Consumer Values and Lifestyles | VIEW | ||
External Determinants of Consumer Behaviour: | |||
Influence of Culture and Sub Culture | VIEW | ||
Social Class | VIEW | ||
Reference Groups | VIEW | ||
Family Influences | VIEW | ||
Basic Models of consumer Behaviour | VIEW | ||
VIEW | VIEW | VIEW | |
Unit 3 {Book} | ||
Consumer Decision Making Process | VIEW | |
Pre-Purchase search influences- information search | VIEW | |
Post Purchase Behaviour | VIEW | |
Situational Influences | VIEW | VIEW |
Cognitive Dissonance | VIEW | |
Diffusion of Innovation: Definition of innovation, Product characteristics influencing Diffusion | VIEW | |
Resistance to innovation | VIEW | |
Adoption process | VIEW | |
Unit 4 {Book} | ||
Consumer Involvement | VIEW | |
Role of Consumer Involvement | VIEW | |
Customer Satisfaction | VIEW | VIEW |
Consumer behaviour; interdisciplinary approach | VIEW | |
Unit 5 {Book} | |
Researching Consumer Behaviour | VIEW |
Online Customer Behaviour | VIEW |
Diversity of Consumer Behaviour | VIEW |
Role of Consumer Behaviour in Marketing Strategy | VIEW |
Consumer Behaviour in Indian Perspectives | VIEW |
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