| Unit 1 {Book} | |
| Consumer Behaviour: Nature, characteristics, Relevance & Application | VIEW |
| Relevance & Application of Consumer Behavior | VIEW |
| Introduction to consumer Behavior (CB): Importance | VIEW |
| Scope of Consumer Behavior | VIEW |
| Need for studying consumer Behavior | VIEW |
| Consumer Research Process | VIEW |
| Consumer Vs Industrial Buying Behaviour | VIEW |
| Unit 2 Consumer Models: {Book} | |||
| Determinants of Consumer Behaviour: | VIEW | ||
| Role of Motivation | VIEW | ||
| Personality and Self Concept | VIEW | ||
| Consumer Attention | VIEW | ||
| Consumer Perception | VIEW | VIEW | |
| Consumer Learning | VIEW | ||
| Consumer Attitudes Formation and Change | VIEW | VIEW | |
| Consumer Values and Lifestyles | VIEW | ||
| External Determinants of Consumer Behaviour: | |||
| Influence of Culture and Sub Culture | VIEW | ||
| Social Class | VIEW | ||
| Reference Groups | VIEW | ||
| Family Influences | VIEW | ||
| Basic Models of consumer Behaviour | VIEW | ||
| VIEW | VIEW | VIEW | |
| Unit 3 {Book} | ||
| Consumer Decision Making Process | VIEW | |
| Pre-Purchase search influences- information search | VIEW | |
| Post Purchase Behaviour | VIEW | |
| Situational Influences | VIEW | VIEW |
| Cognitive Dissonance | VIEW | |
| Diffusion of Innovation: Definition of innovation, Product characteristics influencing Diffusion | VIEW | |
| Resistance to innovation | VIEW | |
| Adoption process | VIEW | |
| Unit 4 {Book} | ||
| Consumer Involvement | VIEW | |
| Role of Consumer Involvement | VIEW | |
| Customer Satisfaction | VIEW | VIEW |
| Consumer behaviour; interdisciplinary approach | VIEW | |
| Unit 5 {Book} | |
| Researching Consumer Behaviour | VIEW |
| Online Customer Behaviour | VIEW |
| Diversity of Consumer Behaviour | VIEW |
| Role of Consumer Behaviour in Marketing Strategy | VIEW |
| Consumer Behaviour in Indian Perspectives | VIEW |
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