| Unit 1 [Book] | |
| Consumer Behaviour Nature, Characteristics, Relevance and Application, Challenges | VIEW |
| Importance of Consumer Behaviour in Marketing Decisions | VIEW |
| Consumer Buying Behaviour Vs. Industrial Buying Behaviour | VIEW |
| Unit 2 [Book] | ||
| Determinants of Consumer Behaviour | VIEW | |
| Role of Motivation | VIEW | |
| Personality and Self Concept | VIEW | |
| Consumer Attention | VIEW | |
| Consumer Perception | VIEW | VIEW |
| Consumer Learning | VIEW | |
| Consumer Attitudes Formation and Change | VIEW | |
| Consumer Values and Lifestyles | VIEW | |
| External Determinants of Consumer Behaviour: | ||
| Influence of Culture and Sub-culture, Social Class, Reference Groups | VIEW | |
| Family Influences | VIEW | |
| Basic Models of Consumer Behaviour | VIEW | |
| Unit 3 [Book] | |
| Consumer Decision Making Process | VIEW |
| Problem Recognition, Methods of Problem Solving | VIEW |
| Pre-Purchase Search influences, Information Search | VIEW |
| Alternative Evaluation and Selection | VIEW |
| Outlet Selection and Purchase Decision | VIEW |
| Post Purchase Behaviour | VIEW |
| Situational Influences | VIEW |
| Cognitive Dissonance | VIEW |
| Diffusion of Innovation, Definition, Product Characteristics influencing Diffusion | VIEW |
| Resistance to Innovation | VIEW |
| Adoption Process | VIEW |
| Unit 4 [Book] | |
| Consumer Involvement | VIEW |
| Role of Consumer Involvement | VIEW |
| Customer Satisfaction | VIEW |
| Consumer Behaviour- Interdisciplinary approach | VIEW |
| Unit 5 [Book] | |
| Researching Consumer Behaviour | VIEW |
| Online Customer Behaviour | VIEW |
| Diversity of Consumer Behaviour | VIEW |
| Role of Consumer Behaviour in Marketing Strategy | VIEW |
| Consumer Behaviour in Indian Perspectives | VIEW |
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