| Unit 1 [Book] | |
| Definition of Rural Marketing | VIEW |
| Indian Rural Market | VIEW |
| Rural Environment: Population and its Locations, Occupation Pattern, Expenditure pattern, Infrastructure facilities | VIEW |
| Unit 2 [Book] | |
| The Rural Consumer Characteristics | VIEW |
| Factors influencing Rural Consumer Purchase decision | VIEW |
| Rural demand Nature | VIEW |
| Types of requirements of Rural Demand | VIEW |
| Hierarchy of Rural Markets and Rural Market Index | VIEW |
| Problems in Rural marketing as Warehousing and Transportation | VIEW |
| Unit 3 [Book] | |
| Marketing of Agriculture Inputs: Consumable Inputs and Durable Inputs | VIEW |
| Composition of Products, Price, Distribution, Promotion, Product Redesign or Modification needs | VIEW |
| Unit 4 [Book] | |
| Marketing of Agricultural Produce | VIEW |
| Formation of Cooperative Marketing and Processing Societies | VIEW |
| Marketing of Rural/Cottage Industry/Artisan Products | VIEW |
| Unit 5 [Book] | |
| Rural Marketing Strategies | VIEW |
| Rural Market Segmentation | VIEW |
| Rural Market Strategies on product, Price, Promotion and Distribution | VIEW |
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