Unit 1 {Book} | ||
Definition of Rural Marketing | VIEW | VIEW |
Indian Rural Market Environment | VIEW | |
Population and its locations, occupation pattern, expenditure pattern, infrastructure facilities | VIEW | |
Unit 2 {Book} | |
The Rural Consumer Characteristics | VIEW |
Factors influencing Rural Consumer purchase decision | VIEW |
Rural demand Nature | VIEW |
Types of requirements of Rural Demand | VIEW |
Hierarchy of markets and rural market index | VIEW |
Problems in rural marketing as Warehousing and Transportation | VIEW |
Unit 3 {Book} | |
Marketing of Agriculture Inputs: Consumable inputs and durable inputs: | VIEW |
Marketing of Consumables and Durables: | |
Composition of Products, Price, distribution, promotion, product redesign or modification needs. | VIEW |
Unit 4 {Book} | |
Marketing of Agricultural Produce | VIEW |
Formation of Cooperative marketing and processing societies | VIEW |
Marketing of rural/cottage industry/artisan products | VIEW |
Unit 5 {Book} | |
Rural Marketing Strategies | VIEW |
Rural Market Segmentation | VIEW |
Strategies on product, Price, Promotion and Distribution | VIEW |
One thought on “M1 Rural Marketing”