| Unit 1 {Book} | ||
| Definition of Rural Marketing | VIEW | VIEW |
| Indian Rural Market Environment | VIEW | |
| Population and its locations, occupation pattern, expenditure pattern, infrastructure facilities | VIEW | |
| Unit 2 {Book} | |
| The Rural Consumer Characteristics | VIEW |
| Factors influencing Rural Consumer purchase decision | VIEW |
| Rural demand Nature | VIEW |
| Types of requirements of Rural Demand | VIEW |
| Hierarchy of markets and rural market index | VIEW |
| Problems in rural marketing as Warehousing and Transportation | VIEW |
| Unit 3 {Book} | |
| Marketing of Agriculture Inputs: Consumable inputs and durable inputs: | VIEW |
| Marketing of Consumables and Durables: | |
| Composition of Products, Price, distribution, promotion, product redesign or modification needs. | VIEW |
| Unit 4 {Book} | |
| Marketing of Agricultural Produce | VIEW |
| Formation of Cooperative marketing and processing societies | VIEW |
| Marketing of rural/cottage industry/artisan products | VIEW |
| Unit 5 {Book} | |
| Rural Marketing Strategies | VIEW |
| Rural Market Segmentation | VIEW |
| Strategies on product, Price, Promotion and Distribution | VIEW |
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