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M2 Service Marketing

Unit 1 Introduction of Service Marketing {Book}  
Introduction: Definition, Characteristics and Classification of Services VIEW
Difference between Product and Services marketing VIEW
Paradigms in Services Marketing VIEW
Present Marketing Environment VIEW
Services marketing Mix: 7P’s of Services Marketing VIEW
Difficulties & Challenges in Services Marketing VIEW
Unit 2 Understanding Consumer Behaviour and Service Design {Book}  
Strategies for Services Marketing: Segmentation, Targeting & Positioning, Differentiation VIEW
Understanding Consumer Behaviour VIEW
Services vis-à-vis goods VIEW
Consumer Behaviour in Services VIEW
Customer Expectations and Perceptions of Services VIEW
Unit 3 Delivering, Pricing and Managing Service Promise {Book}  
Service Development Design & Standards VIEW
New Service Development, Process Service Standards VIEW
Demand and Capacity Management in Delivering Services VIEW
Role of Employees and Customers in service delivery VIEW
Quality in Service marketing VIEW VIEW
Unit 4 {Book}  
Service Process VIEW
Service Blueprinting VIEW
Physical evidence VIEW VIEW
Pricing of Services: VIEW
Pricing Considerations and Strategies VIEW
Managing Service Promise:  
Role of Advertising VIEW
Personal Selling VIEW
Sales Promotion VIEW
Publicity and Public Relations in service marketing VIEW
Unit 5 {Book}  
Evaluating Success of Service Offering:  
Service quality and measurement VIEW
Complaint handling VIEW
Service Guarantees VIEW
Role of CRM in Service VIEW
The Gaps Model of Service Quality VIEW
Latest issues in service marketing with reference to Uber, Ola, OYO, Swiggy, Zomato. VIEW

Read More: https://theintactone.com/2019/06/19/ggsipu-bcom318-services-marketing/

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