Some Website Types
A business website is a website designed to represent the identity of a business on the Internet.
There are many reasons why a business might want to be visible on the Internet, including public perception of its size, sophistication, modernity, connectedness, customer service and reliability and typically to encourage enquiries from potential customers or partners.
An eCommerce website is a website people can directly buy products from. You’ve probably used a number of eCommerce websites before, most big brands and plenty of smaller ones have one. Any website that includes a shopping cart and a way for you to provide credit card information to make a purchase falls into this category.
Brochure and Catalogue websites
A brochure website is a website designed to display a business’s products and services to view online. It will typically include testimonials, case studies, appropriate images and video.
A brochure website is simpler than a catalogue website as it does not need to list a large number of different products, but simply serves as an attractively-presented online advertisement for the business, showing where it is located, how to make contact, and in general terms what products or services it offers. A brochure website can be quite simple and consist of a single page (though usually at least five pages), whereas a catalogue website will tend to have dozens or hundreds of pages representing different product ranges and individual products.
If you think about your internet browsing habits, you can probably think of a few websites that you visit purely for entertainment purposes. They could be humor websites like The Netflix, or just websites with fun or interesting content like Buzzfeed.
A non-profit website is one that represents a not-for-profit organisation such as a medical research charity, an overseas aid charity, or a heritage charity.
While many other types of website are technically not for profit, including educational websites representing public and some private schools, the term non-profit websites tends to be used about charitable organisations other than schools and colleges.
Portfolio websites are sites devoted to showing examples of past work. Service providers who want to show potential clients the quality of the work they provide can use a portfolio website to collect some of the best samples of past work they’ve done. This type of website is simpler to build than a business website and more focused on a particular task: collecting work samples.
An educational website in its narrowest definition is one representing an educational institution such as a traditional school, college or university. It may also represent a private education provider such as a tutor, or a virtual college offering online and distance-based courses.
Media websites collect news stories or other reporting. There’s some overlap here with entertainment websites, but media websites are more likely to include reported pieces in addition to or instead of content meant purely for entertainment. This category includes sites like the Washington Post website, Slate, and Inc.
Business directory websites
A business directory website is one that gathers together data on many different businesses in one place. Such websites have traditionally been useful places to advertise on and have also served as valuable sources of free links to business websites, although increasingly such links, being free to obtain, have been downgraded in value by search engines such as Google when it assesses the authority of a domain based on inbound links.
Some business directories are national and cover all fields of business; others are local but still cover all fields; while still others are specific to certain areas of business, and these are sometimes national but also sometimes international.
As the name suggested, short-tail keywords are short keywords (surprise!) that are made up of three words or less. Sometimes they are also called the head keyword. Short-tail keywords have a huge amount of search volume but are also highly competitive. For the audiences, they use short-tail keywords when they are at the very first step of researching for stuff. That’s why it’s very difficult to pinpoint the clear search intent for short-tail keywords. They tend to be all around the place.
The mid-tail keywords are a compromise and try to balance between the high-ranking short-tail keywords and the traffic-generating long-tail keywords. For example, if a short-tail keyword is “bread” and the long-tail keyword is “buy bread in Connecticut”, the mid-tail keyword will simply be “buy bread”. Usually, these keywords are aimed at those who are looking for information but aren’t quite ready to follow through with the search results.
Long-tail keywords consist of more than 3 words. They are also usually much more specific than short-tail keywords.
They have a much lower search volume compared to a short-tail keyword. But they make it up by being much less competitive.
The most important thing you have to know with a long-tail keyword is you can easily pinpoint the search intent.
Long-Term Evergreen Keywords
“Evergreen” simply means something that is long-term and sustainable. Content that doesn’t become irrelevant with time is known as evergreen content. Similarly, keywords related to such content are known as evergreen keywords.
For example, an article on “10 DIY Ways to Make Your Own Soap” will not become obsolete anytime in the foreseeable future. And thus, the keyword “Make DIY Soaps” will not become obsolete either.
Short-term fresh keyword
When you think about fresh keywords, you need to think about something that is hyped recently.
An example of fresh keywords is The Avengers: Infinity War. (When I’m writing this post that movie just hit the theatres. But I’d imagine that that’s old news for you, so try to imagine this with any newest blockbusters.)
Customer Defining Keywords
Every business has a target audience, and a good business always knows its customer types. Customer defining keywords are the types of keywords that define your customers or at least identify how your customers define themselves. For example, an art gallery would use terms like “artist” or “art connoisseur” as a keyword as that most aptly describes people who will be interested in their business.
SEO isn’t just about featuring in searches. It also includes defining your customers and thus targeting the right people. Only by understanding this can one build a business that answers the needs of the customers rather than trying to find a customer who may or may not need your services.
Product defining keyword
These are the keywords that explain and describe your product. Searchers searching for a product defining keyword is looking for something very specific. And you can either be exactly what they want or not at all. When searchers go for product defining keyword they are already at the early stage of purchasing.
These are words that focus on a particular location. These types of keywords lead to results that are localized, leading to local businesses and local content.
Localized searches are gaining momentum every day, and even Google is throwing more weight at such searches. Most websites happen to have a local flavor to them. And almost all businesses are localized to an extent geo-targeting keywords are just feeding the current need.
As the name suggests, competitor keywords are the keywords your competing companies use to achieve search listings. This type of keyword uncovers the words and phrases that drive traffic to your competitor’s website. This helps you understand your audience’s true interests and generate content accordingly.