| Unit 1 {Book} | |
| Advertising Introduction, Scope | VIEW |
| Advertising importance in business | VIEW |
| Role of advertising in social and economic development of India | VIEW |
| Ethics and truths in Indian Advertising | VIEW |
| Unit 2 {Book} | |
| Integrated Communication Mix (IMC) Meaning, importance | VIEW |
| Communication meaning, importance | VIEW |
| Communication process | VIEW |
| Communication mix components | VIEW |
| Communication mix Role in marketing | VIEW |
| Branding-meaning, importance in advertising | VIEW |
| Unit 3 {Book} | |
| Promotional objectives, Importance determination of promotional objectives | VIEW |
| Setting objective DAGMAR | VIEW |
| Advertising Budget importance | VIEW |
| Establishing the budget | VIEW |
| Approaches allocation of budget | VIEW |
| Unit 4 {Book} | |
| Advertising Copy meaning | VIEW |
| Components types of advertising copy | VIEW |
| Importance of creativity in advertising | VIEW |
| Media planning Importance, Strategies | VIEW |
| Media mix. | VIEW |
| Advertising Research: Importance | VIEW |
| Testing advertising effectiveness market testing for ads | VIEW |
| International Advertising importance | VIEW |
| International Vs Local advertising | VIEW |