Last updated on August 13th, 2022 at 05:46 pm
| Unit 1 {Book} |
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| Advertising Introduction, Scope |
VIEW |
| Advertising importance in business |
VIEW |
| Role of advertising in social and economic development of India |
VIEW |
| Ethics and truths in Indian Advertising |
VIEW |
| Unit 2 {Book} |
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| Integrated Communication Mix (IMC) Meaning, importance |
VIEW |
| Communication meaning, importance |
VIEW |
| Communication process |
VIEW |
| Communication mix components |
VIEW |
| Communication mix Role in marketing |
VIEW |
| Branding-meaning, importance in advertising |
VIEW |
| Unit 3 {Book} |
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| Promotional objectives, Importance determination of promotional objectives |
VIEW |
| Setting objective DAGMAR |
VIEW |
| Advertising Budget importance |
VIEW |
| Establishing the budget |
VIEW |
| Approaches allocation of budget |
VIEW |
| Unit 4 {Book} |
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| Advertising Copy meaning |
VIEW |
| Components types of advertising copy |
VIEW |
| Importance of creativity in advertising |
VIEW |
| Media planning Importance, Strategies |
VIEW |
| Media mix. |
VIEW |
| Advertising Research: Importance |
VIEW |
| Testing advertising effectiveness market testing for ads |
VIEW |
| International Advertising importance |
VIEW |
| International Vs Local advertising |
VIEW |
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