Business Policy CSJMU NEP BBA Notes

Unit 1 [Book]
Business Policy as a field of study		VIEW
Objectives in knowledge, skills and attitudes		VIEW
Top management Functions, Roles and Responsibilities	VIEW	VIEW
The concept of Strategy Meaning and Importance		VIEW
Deducing Strategy and articulating a Summary statement of strategy		VIEW
Strategic Intent: Vision, mission, business definition		VIEW
Strategic and financial objectives	VIEW	VIEW
Components of Strategic formulation process	VIEW	VIEW

Unit 2 [Book]
Analysis of External environment		VIEW	VIEW
PESTLE			VIEW
Industry analysis using Porter’s model	VIEW	VIEW	VIEW
Analysis of Competitive environment			VIEW
ETOP Analysis of Internal capability:			VIEW
Functional			VIEW
PLC			VIEW
Value Chain approach to Internal analysis			VIEW
Mckinsey’s 7S framework			VIEW
Resource audit			VIEW
SWOT analysis		VIEW	VIEW
Relevance of Social Responsibility		VIEW	VIEW
Power politics in Strategy formulation		VIEW	VIEW

Unit 3 [Book]
Business Strategies	VIEW
Corporate strategies	VIEW
External Vs. Internal growth options, Their conditions and Prerequisites	VIEW
Five Generic Competitive strategies business strategies	VIEW
Growth strategies: Concentration, Concentric, Horizontal, Vertical	VIEW
Retrenchment: Turnaround, Divestment and Liquidation strategies	VIEW
Modes of entering foreign markets	VIEW
Multi-Domestic and Global strategy	VIEW

Unit 4 [Book]
Strategic Choice		VIEW
Concept of Portfolio balance		VIEW
Display matrices:		VIEW
BCG		VIEW
Directional policy		VIEW
GE	VIEW	VIEW
Factors contributing to Business Strength as well as industry attractiveness	VIEW	VIEW