BBA308 Advertising and Sales Promotion

Unit 1 [Book]
Advertising Meaning and Importance	VIEW
Role of advertising in Marketing mix.	VIEW
Stimulation of Demand by Advertising	VIEW
Effects of Advertising	VIEW
Determining Advertising Goals	VIEW
Defining Advertising Objectives	VIEW
DAGMAR Approach	VIEW
Hierarchy of effect Model	VIEW
Building Advertising Programmes: Determination of Target audience	VIEW
Message Decisions: Content, Structure, Source and Format	VIEW
Appeals in Advertising, Message Tactics	VIEW
Advertising Copywriting	VIEW

Unit 2 [Book]
Media Planning	VIEW
Media Budgeting	VIEW
Determining Media Plan	VIEW
Media Decision analyzing various Types of Media, Reach, Frequency and Impact	VIEW
Factors influencing the Choice of Media	VIEW
Methods of Setting advertising Budget	VIEW
Evaluating advertising Effectiveness	VIEW
Need and Importance of Measuring Advertising Effectiveness	VIEW
Legal, Ethical and Social effects of Advertising in India	VIEW

Unit 3 [Book]
Sales Promotion Meaning, Nature, Importance, Advantages, Limitations	VIEW
Sales Promotion and Marketing mix.	VIEW
Relation between Advertising and Sales Promotion	VIEW
Sales Promotion and Target audience	VIEW
Setting Promotion objectives	VIEW
Impact of Sales Promotion	VIEW

Unit 4 [Book]
Tools and Techniques of Promotion Strategies		VIEW
Designing Sales Promotion strategies		VIEW
Consumer-oriented Tools and Techniques of Sales Promotion		VIEW
Trade Dealings and Retail Promotions	VIEW	VIEW
Analysis of Various Schemes:
Sales Promotion in B2C		VIEW
Sales Promotion in B2B		VIEW
Sales Promotion Service settings		VIEW
Promotion Planning, Implementation and Evaluation:
Manufacturer Promotion Planning process		VIEW
Retail Promotion Planning Process		VIEW
Testing the Promotion Programme		VIEW
Review and Evaluation of Sales Promotion Strategies		VIEW