BBA308 Advertising and Sales Promotion

Unit 1 [Book]
Advertising Meaning and Importance		VIEW
Role of advertising in Marketing mix.		VIEW
Stimulation of Demand by advertising		VIEW
Effects of Advertising	VIEW	VIEW
Determining advertising goals		VIEW
Defining advertising objectives		VIEW
DAGMAR Approach	VIEW	VIEW
Hierarchy of effect Model		VIEW
Building advertising programmes: Determination of Target audience, Message decisions: Content, Structure, Source and Format		VIEW
Appeals in advertising, Message tactics		VIEW
Advertising Copywriting		VIEW

Unit 2 [Book]
Media planning		VIEW
Media Budgeting		VIEW
Determining media plan		VIEW
Media decision analyzing various types of media, Reach, Frequency and impact		VIEW
Factors influencing the choice of media	VIEW	VIEW
Methods of setting advertising budget		VIEW
Evaluating advertising Effectiveness:	VIEW	VIEW
Need and importance of Measuring advertising Effectiveness		VIEW
Legal, Ethical and Social effects of Advertising in India		VIEW

Unit 3 [Book]
Sales promotion Meaning, Nature, Importance,	VIEW
Sales promotion Advantages and Limitations	VIEW
Sales promotion and Marketing mix.	VIEW
Relation between advertising and Sales promotion	VIEW
Sales promotion Target audience	VIEW
Setting promotion objectives	VIEW
Impact of Sales promotion	VIEW

Unit 4 [Book]
Tools and Techniques of promotion strategies		VIEW
Designing Sales promotion strategies		VIEW
Consumer-oriented tools and Techniques of sales promotion		VIEW
Trade dealings and Retail promotions	VIEW	VIEW
Analysis of various schemes:
Sales promotion in B2C		VIEW
Sales promotion in B2B		VIEW
Service settings		VIEW
Planning, Implementation and Evaluation:
Manufacturer promotion planning process
Retail promotion planning process		VIEW
Testing the promotion Programme		VIEW
Review and Evaluation of Sales promotion Strategies		VIEW