BCOM210 Marketing Management GGSIPU B.COM 4th Sem Notes

Unit 1 [Book]
Marketing Meaning, Scope and Importance, Concepts, Philosophies	VIEW
Marketing Environment, Macro and Micro Environmental Factors	VIEW
Consumer Decision Making Process	VIEW
Market Segmentation, Levels and Bases of Segmenting Consumer Markets	VIEW
Market Targeting Concept and Criteria	VIEW
Product Positioning Concept and Bases	VIEW

Unit 2 [Book]
Marketing Mix Decision	VIEW
Product Decisions, Concept and Classification, Levels of Product, Product Strategies	VIEW
Branding Decisions	VIEW
New Product Development	VIEW
Product Life Cycle	VIEW
Pricing Decisions, Objectives, Factors affecting Pricing, Pricing methods, Pricing Strategies	VIEW

Unit 3 Marketing Mix Decisions [Book]
Distribution Decisions, Channels of Distribution, Types and Functions, Delivering Value, Factors affecting Choice of Distribution Channel, Channel Management	VIEW
Promotion Decisions, Promotion Communication process	VIEW
Decision about Promotion mix Tools:	VIEW
Advertising	VIEW
Personal Selling	VIEW
Sales Promotion	VIEW
Public Relations	VIEW
Publicity	VIEW
Direct Marketing	VIEW
Integrated Marketing Communication approach	VIEW

Unit 4 Emerging Trends in Marketing [Book]
Relationship Marketing	VIEW
Sustainable Marketing, Green Marketing	VIEW
Rural Marketing	VIEW
Social Marketing	VIEW
Digital Marketing	VIEW
Social Media Marketing	VIEW
Role of Al and Robotics in Marketing, Importance of User Interface and User Experience	VIEW
Ethical issues in marketing	VIEW