BCOM210 Marketing Management GGSIPU B.COM 4th Sem Notes

Unit 1 [Book]  
Marketing Meaning, Scope and Importance, Concepts, Philosophies VIEW
Marketing Environment, Macro and Micro Environmental Factors VIEW
Consumer Decision Making Process VIEW
Market Segmentation, Levels and Bases of Segmenting Consumer Markets VIEW
Market Targeting Concept and Criteria VIEW
Product Positioning Concept and Bases VIEW
Unit 2 [Book]  
Marketing Mix Decision VIEW
Product Decisions, Concept and Classification, Levels of Product, Product Strategies VIEW
Branding Decisions VIEW
New Product Development VIEW
Product Life Cycle VIEW
Pricing Decisions, Objectives, Factors affecting Pricing, Pricing methods, Pricing Strategies VIEW
Unit 3 Marketing Mix Decisions [Book]  
Distribution Decisions, Channels of Distribution, Types and Functions, Delivering Value, Factors affecting Choice of Distribution Channel, Channel Management VIEW
Promotion Decisions, Promotion Communication process VIEW
Decision about Promotion mix Tools: VIEW
Advertising VIEW
Personal Selling VIEW
Sales Promotion VIEW
Public Relations VIEW
Publicity VIEW
Direct Marketing VIEW
Integrated Marketing Communication approach VIEW
Unit 4 Emerging Trends in Marketing [Book]  
Relationship Marketing VIEW
Sustainable Marketing, Green Marketing VIEW
Rural Marketing VIEW
Social Marketing VIEW
Digital Marketing VIEW
Social Media Marketing VIEW
Role of Al and Robotics in Marketing, Importance of User Interface and User Experience VIEW
Ethical issues in marketing VIEW

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