BMB105 Marketing Management

Unit 1 [Book]
Introduction, Nature and Scope of Marketing	VIEW
Various Marketing Orientations	VIEW
Need, Want, Demand of Marketing	VIEW
Elements of Marketing Mix.	VIEW
Customer Value and the Value Delivery process	VIEW
Understanding Consumer Behaviour	VIEW
Buying Motives	VIEW
Factors influencing Buying behaviour	VIEW
Customer Buying Habits	VIEW
Stages in Consumer Buying decision process	VIEW
Types of Consumer buying decisions	VIEW

Unit 2 [Book]
Market Segmentation, Basis for Segmentation	VIEW
Factors influencing Market Segmentation	VIEW
Market Aggregation	VIEW
Segmentation of Consumer	VIEW
Targeting Meaning	VIEW
Basis for identifying Target Customers	VIEW
Target Market Strategies	VIEW
Positioning Meaning	VIEW
Product differentiation Strategies	VIEW
Tasks involved in Positioning	VIEW
Concept of Branding	VIEW
Brand equity	VIEW
Brand Positioning	VIEW

Unit 3 [Book]
Product Decisions Concept	VIEW
Product hierarchy	VIEW
New Product Development	VIEW
Diffusion Process	VIEW
Product Life Cycle	VIEW
Product Mix. Strategies	VIEW
Packaging	VIEW
Labelling	VIEW
Packaging as a Marketing tool	VIEW
Requirement of Good Packaging	VIEW
Role of Labelling in Packaging	VIEW
Pricing Decisions, Pricing Concepts for establishing Value	VIEW
Pricing Strategies	VIEW
Pricing process	VIEW
Value based Pricing, Cost based Pricing	VIEW
Market based Pricing, Competitor based Pricing	VIEW
New Product Pricing:
Skimming Pricing	VIEW
Penetration Pricing	VIEW

Unit 4 [Book]
Place Decision Meaning, Purpose	VIEW
Channel alternatives	VIEW
Factors affecting Channel choice	VIEW
Channel design	VIEW
Channel Management decisions	VIEW
Channel conflict	VIEW
Retailing and Types of Retailers	VIEW
Advertising	VIEW
Advertising Objectives	VIEW
Advertising Budget	VIEW
Advertising Copy	VIEW
AIDA Model	VIEW
Public Relation Meaning, Objectives	VIEW
Types, and Functions of Public Relations	VIEW
Sales Promotion	VIEW
Sales Promotion Mix, Types	VIEW
Tools and Techniques of Sales Promotion	VIEW
Push-Pull Strategies of Promotion	VIEW
Personal Selling Concept, Features, Functions, Process	VIEW
Steps/Process involved in Personal Selling	VIEW
Direct Marketing Meaning, Features, Functions, Different forms	VIEW
Growth and Benefits of Direct Marketing	VIEW

Unit 5 [Book]
CRM Meaning	VIEW
Relationship Marketing Vs. Relationship Management	VIEW
Types of Relationship Management	VIEW
Significance of Customer Relationship Management	VIEW
Global Marketing: Current Scenario	VIEW
Global Marketing Environment	VIEW
Global Marketing Entry Strategies	VIEW
Global P’s of Marketing	VIEW
Green Marketing	VIEW
Agile Marketing	VIEW