BBA104 Business Communication 1st Semester AKTU BBA Notes

Unit 1 [Book]
Concept of Communication, Channels and Objectives of Communication VIEW
Methods of Communication VIEW
Modes of Communication VIEW
Barriers to Communication VIEW
Impact of Technological advancements on Communication VIEW
Verbal Communications VIEW
Non-Verbal Communications VIEW
Characteristics of Verbal and Non-Verbal Communications VIEW
Unit 2 [Book]
Business Letter Writing, Parts, Structure, Layouts Full Block, Modified Block, Semi-Block VIEW
Principles of Effective Letter Writing VIEW
Personnel Correspondence VIEW
Statement of Purpose VIEW
Job Application Letter and Resume VIEW
Paragraph Writing VIEW
Unit 3 [Book]
Principles of effective Presentation VIEW
Making effective Presentation VIEW
Group Communication VIEW
Group Discussion VIEW
Interview Preparation VIEW
Conducting Meetings VIEW
Drafting Notices, Agendas VIEW
Resolutions VIEW
Public Relations VIEW
Unit 4 [Book]
Letters of Complaints VIEW
Letters of Claims VIEW
Adjustments Sales Letters VIEW
Promotional Leaflets and Fliers VIEW
Consumer Grievance Letters VIEW
Letters under Right to Information (RTI) Act. VIEW
Unit 5 [Book]  
Layout, Types and Parts of a Report, Feasibility Reports, Investigative Reports VIEW
Summarization: Identification of Main and Supporting/Sub Points, Presenting them in a Cohesive Manner, Use of Tables and Graphs VIEW

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