BBA209 Consumer Behavior GGSIPU BBA NEP 2024-25 Notes

Unit 1 [Book]
Introduction to Consumer Behavior	VIEW
Scope and Relevance of Consumer Behaviour Studies	VIEW
Approaches to Studying Consumer Behaviour	VIEW
Consumer Journey Map: Problem Recognition, Information Search, Alternative Evaluation-Decision Rules-and Purchase, Outlet Selection, Post Purchase Behavior and Customer Satisfaction	VIEW
Types of Buying Behaviour	VIEW
Role of Consumer Involvement	VIEW

Unit 2 [Book]
Individual Determinants of Consumer Behavior:	VIEW
Consumer Motivation	VIEW
Consumer Attention	VIEW
Consumer Perception	VIEW
Consumer Imagery	VIEW
Consumer Learning	VIEW
Consumer Memory	VIEW
Consumer Personality and Consumer Self Concept	VIEW
Consumer Attitudes Formation and Change	VIEW
Consumer Values and Lifestyles	VIEW

Unit 3 [Book]
External Determinants of Consumer Behavior:	VIEW
Influence of Culture and Subculture, Social Class, Reference Groups	VIEW
Word of Mouth and Opinion Leadership	VIEW
Family Influences	VIEW
Online Social influences: Social-Media and eWom	VIEW
Peer influence on Consumer Behavior	VIEW
Social influencers and their effect on Consumers	VIEW

Unit 4 [Book]
Consumer Behaviour Related and Emerging Issues	VIEW
Diffusion of Innovation	VIEW
Changing Nature of Consumer behavior in India	VIEW
Measuring Customer Satisfaction: Measurement Tools and Scales	VIEW
Consumer Behaviour and Public Policy	VIEW
Dark Side of Consumer Behaviour	VIEW
Shaping Consumer Behaviour-Offline and Online	VIEW
Application of AI in predicting Consumer Behaviour	VIEW