B.Com309 Marketing Management GGSIPU B.Com 5th Sem NEP 2024-25 Notes

Unit 1 [Book]
Definition and Meaning of Marketing	VIEW
Marketing Philosophies (Production, Product, Selling, Marketing, and Societal Marketing)	VIEW
Marketing environment	VIEW
Market Segmentation	VIEW
Basis of Segmenting Consumer Markets	VIEW
Targeting, Patterns of Target Marketing	VIEW
Market Positioning	VIEW

Unit 2 [Book]
An Overview of Marketing Mix and its Components	VIEW
Product	VIEW
Types of Products	VIEW
Product Levels	VIEW
Product Life Cycle Stages and Strategies	VIEW
New Product Development process	VIEW
Pricing, Pricing Objectives	VIEW
Pricing process	VIEW
Pricing Strategies	VIEW
Factors affecting the Price of a Product	VIEW
Place	VIEW
Channels of Distribution	VIEW
Functions of intermediaries	VIEW
Types of intermediaries	VIEW
Managing multiple Distribution Channels	VIEW
Promotion	VIEW
Advertising	VIEW
Sales Promotion	VIEW
Personal Selling	VIEW
Publicity	VIEW
Integrated Marketing Communications	VIEW

Unit 3 [Book]
Concept and Importance of Consumer Behaviour	VIEW
Consumer Behaviour Three Stage Model, Pre-purchase, Purchase, Post-purchase	VIEW
Determinants of Consumer Behaviour	VIEW

Unit 4 [Book]
Introduction to Digital Marketing	VIEW
Digital Marketing Channel	VIEW
SEO (Search Engine Optimization)	VIEW
PPC (Pay Per Click)	VIEW
Email Marketing	VIEW
Content Marketing	VIEW
Social Media Marketing	VIEW
Search Engine Marketing	VIEW
Search Engine Optimization	VIEW
Marketing Analytics: Introduction, Data-driven Decision Making and Key Metrics	VIEW
AI in Marketing	VIEW
Green Marketing	VIEW
Relationship Marketing	VIEW
Sustainable Marketing	VIEW
Ethical Marketing	VIEW
Neuro-Marketing	VIEW
Consumer Psychology	VIEW
Marketing in the Digital age	VIEW