| Unit 1 [Book] | |
| Definition and Meaning of Marketing | VIEW |
| Marketing Philosophies (Production, Product, Selling, Marketing, and Societal Marketing) | VIEW |
| Marketing environment | VIEW |
| Market Segmentation | VIEW |
| Basis of Segmenting Consumer Markets | VIEW |
| Targeting, Patterns of Target Marketing | VIEW |
| Market Positioning | VIEW |
| Unit 2 [Book] | |
| Product | VIEW |
| Types of Products | VIEW |
| Product Levels | VIEW |
| Product Life Cycle Stages and Strategies | VIEW |
| New Product Development process | VIEW |
| Pricing, Pricing Objectives | VIEW |
| Pricing process | VIEW |
| Pricing Strategies | VIEW |
| Place | VIEW |
| Channels of Distribution | VIEW |
| Functions of intermediaries | VIEW |
| Types of intermediaries | VIEW |
| Managing multiple Distribution Channels | VIEW |
| Promotion | VIEW |
| Advertising | VIEW |
| Sales Promotion | VIEW |
| Personal Selling | VIEW |
| Publicity | VIEW |
| Integrated Marketing Communications | VIEW |
| Unit 3 [Book] | |
| Concept and Importance of Consumer Behaviour | VIEW |
| Consumer Behaviour Three Stage Model, Pre-purchase, Purchase, Post-purchase | VIEW |
| Determinants of Consumer Behaviour | VIEW |
| Unit 4 [Book] | |
| Marketing in the Digital age | VIEW |
| Marketing Analytics | VIEW |
| Social Media Marketing | VIEW |
| Search Engine Marketing | VIEW |
| Search Engine Optimization | VIEW |
| AI in Marketing | VIEW |