| Unit 1 [Book] | |
| Marketing Mix, Meaning, Concept and Importance of Marketing Mix | VIEW |
| Elements of Marketing Mix | VIEW |
| Determining the Marketing Mix | VIEW |
| Factors influencing the Determination of Marketing Mix | VIEW |
| Essentials of Effective Marketing Mix. | VIEW |
| Elements of Service Mix. | VIEW |
| Product Decisions, Classification of Products, Strategies for different Types of Consumer Products | VIEW |
| Product Mix Strategy | VIEW |
| New Product Development Process | VIEW |
| Product Life Cycle and Various Strategies | VIEW |
| Product Line Decisions | VIEW |
| Branding, Concept and Challenges | VIEW |
| Packaging | VIEW |
| Labeling | VIEW |
| Unit 2 [Book] | |
| Pricing Decisions: Pricing Considerations, Objectives of Pricing | VIEW |
| Pricing Strategies | VIEW |
| Pricing Process | VIEW |
| Adapting the Price: Concept of Geographical Pricing, Promotional pricing, Discriminatory pricing | VIEW |
| Understanding Various Pricing Strategies and their Application | VIEW |
| Unit 3 [Book] | |
| Place Decisions | VIEW |
| Distribution and Logistics Decision | VIEW |
| Nature of Marketing Channels, Channel Functions and Flows | VIEW |
| Channel Design | VIEW |
| Channel Management Decisions | VIEW |
| Channel Dynamics | VIEW |
| Wholesaling | VIEW |
| Retailing | VIEW |
| Logistics | VIEW |
| Unit 4 [Book] | |
| Promotion Decisions | VIEW |
| Deciding on the Marketing Communications Mix | VIEW |
| Process of deciding the Marketing Communication Mix | VIEW |
| Marketing Communication Budget | VIEW |
| Introduction to Various Elements of Integrated Marketing Communications | VIEW |
| Unit 5 [Book] | |
| Current issues and Global Marketing | VIEW |
| Social, Ethical and Legal aspects of Marketing | VIEW |
| Introduction to Global Market Place | VIEW |
| Challenges and Opportunities of Globalization Market | VIEW |
| Factors governing entry into Foreign Markets | VIEW |
| Marketing Mix for Global Markets | VIEW |
| Trends in International Marketing | VIEW |