| Unit 1 [Book] | |
| Nature, Scope, and Importance of International Business | VIEW |
| Introduction to EPRG | VIEW |
| LPG Frameworks | VIEW |
| Major modes of Market entry: | |
| Exporting | VIEW |
| Joint Ventures | VIEW |
| FDI | VIEW |
| Licensing | VIEW |
| Wholly Owned Subsidiaries | VIEW |
| Theoretical Foundations: | |
| Classical and Modern Trade theories | VIEW |
| Leontief Paradox Theory | VIEW |
| PLC Theory | VIEW |
| National Competitive Advantage | VIEW |
| Factor Mobility Theory | VIEW |
| Unit 2 [Book] | |
| Instruments of Commercial Policy | VIEW |
| Tariffs and Non-tariff Barriers | VIEW |
| Quotas | VIEW |
| Subsidies | VIEW |
| Economic Multiplier Effects | VIEW |
| Trade Protectionism | VIEW |
| India’s Foreign Trade Policy | VIEW |
| Make in India initiatives | VIEW |
| LPG Policy framework | VIEW |
| Unit 3 [Book] | |
| International Business Environment Analysis | VIEW |
| PESTEL Covering Economic, Political, Cultural, Technological factors | VIEW |
| International Business Cultural Dimensions: Language, Religion, Communication Styles in Business contexts | VIEW |
| International Business Political and Legal frameworks | VIEW |
| Systems of Governance | VIEW |
| Legal Protection | VIEW |
| IPR | VIEW |
| National Risk Factors | VIEW |
| International Business Latest Updates and Cases | VIEW |
| Unit 4 [Book] | |
| International Marketing, Definition, Scope and Importance | VIEW |
| Differences between Domestic and International Marketing | VIEW |
| EPRG framework (Ethnocentric, Polycentric, Regiocentric, Geocentric) | VIEW |
| Environmental factors affecting International Marketing: Political, Economic, Social, Cultural, Technological, Legal | VIEW |
| Hofstede’s Cultural dimensions and their impact on Marketing decisions | VIEW |
| International Market Research | VIEW |
| International Market Segmentation | VIEW |
| International Product and Pricing decisions | VIEW |
| International Marketing Latest updates and Cases | VIEW |
| Unit 5 [Book] | |
| Global Business Strategy | VIEW |
| Standardization vs Localization | VIEW |
| International Expansion Strategies | VIEW |
| Merger and Acquisition | VIEW |
| Alliances | VIEW |
| Licensing | VIEW |
| Franchising | VIEW |
| International Marketing | VIEW |
| Supply Chain | VIEW |
| Logistics Management | VIEW |
| Use of Incoterms | VIEW |
| Role of Trade Promotion Bodies in India | VIEW |
| EXIM Bank | VIEW |
| ECGC | VIEW |
| Global institutions and Trade Agreements: | |
| WTO | VIEW |
| GATT | VIEW |
| IMF | VIEW |
| World Bank | VIEW |
| TRIPS | VIEW |
| TRIMS | VIEW |
| GATS | VIEW |
| Regional Economic Blocs: | VIEW |
| EU | VIEW |
| ASEAN | VIEW |
| NAFTA | VIEW |
| SAARC | VIEW |
| Emergence and Strategies of Multinational firms | VIEW |
| Indian Export Promotion Schemes | VIEW |
| SEZ Policies | VIEW |