| Unit 1 | |
| Introduction to Marketing | VIEW |
| Definition, Nature, Scope and Importance of Marketing Management | VIEW |
| Core concepts of Marketing | VIEW |
| Selling Concept | VIEW |
| Production Concept | VIEW |
| Modern Marketing Concept | VIEW |
| Societal Marketing Concept | VIEW |
| Unit 2 | |
| Market Segmentation, Concept, Basis of Segmentation | VIEW |
| Market Segmentation Importance in Marketing | VIEW |
| Targeting, Concept, Types, Importance | VIEW |
| Positioning, Concept, Importance | VIEW |
| Brand Positioning | VIEW |
| Brand Repositioning | VIEW |
| Unit 3 | |
| Marketing Mix | VIEW |
| Product Mix | VIEW |
| New Product Development | VIEW |
| Types of Products | VIEW |
| Product Life Cycle | VIEW |
| Branding | VIEW |
| Packaging | VIEW |
| Price, Meaning, Objective | VIEW |
| Factors influencing Pricing | VIEW |
| Various methods of Pricing | VIEW |
| Marketing Mix | VIEW |
| Promotion | VIEW |
| Promotional mix, Tools, Objectives | VIEW |
| Media Selection and Management | VIEW |
| Distribution Concept, Importance | VIEW |
| Different Types of Distribution Channel | VIEW |
| Unit 4 | |
| Marketing Research, Importance | VIEW |
| Marketing Research Process and Scope | VIEW |
| Marketing Information System, Meaning, Importance and Scope | VIEW |
| Consumer Behaviour, Concept, Importance | VIEW |
| Factors Influencing Consumer Behaviour | VIEW |