| Unit 1 [Book] | |
| Introduction to Marketing: Definition, Nature, Scope and Importance | VIEW |
| Core Marketing concepts | VIEW |
| Market Orientations: Production, Product, Selling, Marketing and Societal concepts | VIEW |
| Digital Marketing | VIEW |
| Green Marketing | VIEW |
| Unit 2 [Book] | |
| Consumer Behaviour: Concept, Importance and Factors (Cultural, Social, Personal, Psychological) | VIEW |
| Marketing Information System, Meaning, Importance and Scope | VIEW |
| Marketing Research, Process, Tools and Importance for Decision-making | VIEW |
| Unit 3 [Book] | |
| STP Strategy | VIEW |
| Market Segmentation, Concept, Bases and Importance | VIEW |
| Targeting, Types | VIEW |
| Targeting Strategies | VIEW |
| Positioning, Concept | VIEW |
| Brand Positioning | VIEW |
| Brand Repositioning | VIEW |
| Introduction to Value Proposition | VIEW |
| Unit 4 [Book] | |
| Marketing Mix (4Ps) | VIEW |
| Product | VIEW |
| Product Mix | VIEW |
| New Product Development | VIEW |
| Product Life Cycle | VIEW |
| Branding | VIEW |
| Packaging | VIEW |
| Price, Pricing Methods | VIEW |
| Adapting Price | VIEW |
| Discriminating Price | VIEW |
| Place | VIEW |
| Distribution Channels, Types | VIEW |
| Logistics | VIEW |
| Promotion, Promotion Mix Tools | VIEW |
| Advertising | VIEW |
| Personal Selling | VIEW |
| Sales Promotion | VIEW |
| Public Relations | VIEW |
| Digital Media | VIEW |
