| Unit 1 | |
| Nature and Importance of Business Policy | VIEW |
| Development of Business Policy | VIEW |
| Classification of Business Policy | VIEW |
| Mechanism of Policy Making | VIEW |
| Unit 2 | |
| Responsibilities and Tasks of Top Management | VIEW |
| Objectives of Business, Characteristics | VIEW |
| Classification of Business Objectives | VIEW |
| Types of Objectives and their Overall Hierarchy | VIEW |
| Setting of Objectives, Key areas involved | VIEW |
| Corporate Planning | VIEW |
| Concept of Long-Term Planning, Strategic Planning, Nature, Process and Importance | VIEW |
| Unit 3 | |
| Corporate Strategy, Concept, Components, Importance | VIEW |
| Strategy Formulation: Concept, Process and Affecting Factors | VIEW |
| Strategy Evaluation, Process, Criteria | VIEW |
| Environmental Analysis | VIEW |
| Resource Analysis | VIEW |
| Unit 4 | |
| Concept of Synergy, Types | VIEW |
| Evaluation of Synergy | VIEW |
| Capability Profiles | VIEW |
| Synergy as a Component of Strategy and its Relevance | VIEW |
