Attitudinal scales: Likert, Questionnaire designing

ATTITUDE SURVEYS Attitude is a group of opinions, values and dispositions to act associated with a particular object or concept.  Measuring attitude in your survey …

Data Collection: Primary and Secondary Sources of Data

Methods of Data Collection: Primary and Secondary Sources of Data

Reliability of Research Instruments, Methods

Reliability of Research Instruments, Methods

Validity of research instrument- face , Content and Construct validity

VALIDITY OF RESEARCH INSTRUMENT Validity is the extent to which a concept, conclusion or measurement is well-founded and corresponds accurately to the real world. The …

Quasi-Experimental, True experimental Design

QUASI-EXPERIMENT A quasi-experiment is an empirical study used to estimate the causal impact of an intervention on its target population without random assignment. Quasi-experimental research …

Exploratory, Descriptive, Experimental Research Design ,Pre-Experimental Design

EXPLORATORY RESEARCH Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and …

Research Design, Function

Research Design, Function

Development of the Research Hypothesis and Types of Hypothesis

DEVELOPMENT OF THE RESEARCH HYPOTHESIS The hypothesis is directly related to a theory but contains operationally defined variables and is in testable form.  Hypotheses allow …

Formulation of the Research problem

Research Problem formulation

Business Research, Types Of Research and Process of Research

BUSINESS RESEARCH Business research is a field of practical study in which a company obtains data and analyzes it in order to better manage the …

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