Packaging, Role, Functions, Types
by Packaging, Role, Functions, Types
Category: Management Notes
Management Notes of Various Universities across india
Brand Name and Trade Mark
Brand names and trademarks are valuable assets to a business. Often a brand or trademark becomes synonymous with the product. For example Xerox (R) is …
Price; Importance of Price in the Marketing Mix
Most of the time marketers give more importance to activities like market research, product management, promotion and distribution. These are considered important aspects of marketing …
Factors affecting Price of a Product/Service
Price is the only element of marketing mix that helps in generating income. Therefore, a marketer should adopt a well-planned approach for pricing decisions. The …
Differences between Discounts and Rebates
Discounts A rebate is a refund or return on the purchase of goods or services. A rebate is returned to the customer after the amount …
Distribution Channels: Concept and Role
A distribution channel (also called a marketing channel) is the path or route decided by the company to deliver its good or service to the …
Factors affecting choice of a Distribution Channel
Factors affecting the choice of Distribution Channel
Retailer and Wholesaler
Retailer A retailer is one who retails the item which means, he sells directly to the end customer. A retailer is the one who is …
Promotion Methods of Promotion
Promotion is a type of communication between the buyer and the seller. The seller tries to persuade the buyer to purchase their goods or services …
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