Optimum Promotion Mix
by Promotion Mix is the combination of various tools employed by the company in the advancement of the product in the market, raising its market share …
Category: Management Notes
Management Notes of Various Universities across india
Advertising Media; Their Relative Merits and Limitation
Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The …
Characteristics of an Affective Advertisement
It is Pervasive Goals of advertising apply to all types of organizations, for-profit as well as not-for-profit advertisers: Army advertises to increase recruits, Hindu Religious …
Personal Selling as a Career
Personal selling happens when companies and business firms send out their salesmen to use the sale force and sell the products and services by meeting …
Nature, Definition and Scope of International Marketing
International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services …
International Marketing Environment: External and Internal
International marketing environment is a set of controllable (internal) and uncontrollable (external) forces or factors that affect international marketing. International marketing mix is prepared in …
Identifying and Selecting Foreign Market: Foreign Market Entry Mode Decisions
The first stage in international marketing is to identify the right market where the exporter can sell his product profitably because one market differ from …
Objectives of Cost Accounting
Objectives of cost accounting are ascertainment of cost, fixation of selling price, proper recording and presentation of cost data to management for measuring efficiency and …
Importance of Cost Accounting
Cost accounting is a specialized branch of accounting that deals with the classification, recording, and allocation of current costs and prospective costs. In the modern …
Types of costing
Type 1. Historical Costing: In this type of costing system, the costs are ascertained only after they have been incurred. The main objective of it …
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