OD Practitioner as Agents of Social Change
by The OD Practitioner invariably plays several roles during the lifecycle of an OD project. The roles of OD practitioners may also be viewed from the …
Tag: Advertising and Brand Management
Self Designing Organizations, Learning Organization
Self-Designing Organizations: Self-Designing Organizations Self-designing organizations have the built-in capacity to transform themselves to achieve high performance in today’s competitive and changing environment. Self-design change …
TQM and Quality Circle, Culture Change
Basic Principles of TQM In TQM, the processes and initiatives that produce products or services are thoroughly managed. By this way of managing, process variations …
Restructuring Organization, Socio-Technical Systems
Restructuring Organization A business organization makes changes in personnel and departments and can change how workers and departments report to one another to meet market …
Umbrella Branding, Brand Reinforcement, Brand revitalization of Advertisement
Umbrella Branding An umbrella branding strategy, is a marketing practice that involves selling many related products under a single brand name. Unlike individual product branding, …
Brand Extension: Branding Strategies Line Extension, Multiple Brands
Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related …
Celebrity Endorsement
Infomercials are an advertisement technique that is usually produced and paid for by a company seeking to promote its products and services. The effect of infomercials, once …
Brand Positioning, 3 C’s of Positioning
Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It is ensures that all brand activity has a common …
Brand Image dimensions
Brand identity is composed of various shares that trigger particular responses in consumers in addition to filling the afore-mentioned functions. These shares build on one …
Brand Personality: Definition, Measures and Formulation
Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These …
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