Online PR, Interactive Advertising
by PR has changed massively; it isn’t just about media relations and churning out press releases like it used to be a decade ago. Digital PR …
Tag: AKTU MBA NOTES
Search Engine Marketing & SEO
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses …
Integrated Internet Marketing Communications (IIMC), Functions, Components, Challenges
Integrated Internet Marketing Communications (IIMC), Functions, Components, Challenges
Understanding Site user requirement
Understanding site user requirements is a critical component in designing and developing a website that effectively meets the needs of its audience. This process involves …
Planning Website Design
Set your purpose and goals. What is the purpose of your website? Is it to gain publicity for your business? To sell your inventory? To …
Managing the Online Customer experience, Importance, Challenges
Managing the Online Customer experience, Importance, Challenges
Internet Microenvironment, Constituent’s, Challenges
Internet Microenvironment refers to the immediate factors online that affect a business’s ability to serve its customers and operate efficiently in the digital space. This …
Internet Marketing VS Traditional Marketing Communication
Traditional marketing includes business cards, notices, announcements, handouts, business promotions on TV and radio, print advertisements in daily newspapers and magazines to publicize an occasion …
Ethics in Business Markets
Business ethics are special type of regulatory guidelines. They are vital for making business operations more authentic. Today’s marketing practices are full of deceptive packing, …
CRM Strategies for Business Markets
Set a Destination. More than anything else, your CRM should help your company achieve its goals. As such, your first step in implementing a CRM …
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