Intranet, Composition of Intranet, Business application on Intranet
by INTRANET An intranet is a private network accessible only to an organization’s staff. Generally a wide range of information and services from the organization’s internal …
Tag: AKTU MBA NOTES
Value Chain in e-commerce,e-commerce in India
VALUE CHAIN IN E-COMMERCE Every activity within a physical value chain has an interent information component. The amount of information that is present in activities …
Electronic Business, Electronic Commerce And Types
ELECTRONIC BUSINESS E-business is a term which can be used for any kind of business or commercial transaction that includes sharing information across the internet. …
Market segmentation, Targeting and Positioning
Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, gender etc), geographic, …
Demand Forecasting
Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. Forecasting and estimation …
Consumer and Organization Buying Behavior
Consumer Buying Behavior Consumer buying behavior is the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before …
Understanding Marketing Environment
The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the micro-environment and the macro-environment. Why are …
Marketing management process: An Overview
The marketing process is a process of analyzing the opportunities in the market, selection of the target markets, and development of the Marketing Mix and …
Meaning and Scope of Marketing
In today’s world of marketing, everywhere you go you are being marketed to in one form or another. Marketing is with you each second of …
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