CRM: Definition, Importance and Elements
by “Successful CRM is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price, but as a differentiator. …
Tag: Campaign Management
International Marketing Environment
International Marketing Environment is the combination of various factors external to an organisation that can affect the international marketing decisions of the organisation in international …
Process, Elements of e-CRM
As the Internet is becoming more and more important in business life, many companies consider it as an opportunity to reduce customer-service costs, tighten customer relationships and …
Personal Selling Process and Approaches
Personal selling can be termed as the oral presentation given by the salesperson to one or more than one consumers face to face to sell …
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any …
Direct Marketing and Sales Promotion
DIRECT MARKETING Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, …
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