Social Media Marketing: Meaning, Scope and Importance
by Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns …
Tag: Channel Management
Personal Selling and Sales Management in Business Markets
Personal selling is an important marketing tool for small businesses, particularly those that sell complex or high-value products and services to other businesses, rather than …
Marketing Environment Introduction
Marketing Environment is the combination of external and internal factors and forces which affect the company’s ability to establish a relationship and serve its customers. …
Sales Force Productivity, Sales Force Appraisal
Sales Force Productivity When it comes to your sales force, productivity is all about making sure you keep your agents engaged in activities that lead …
Building Sales Reporting Mechanism and Monitoring
Building Sales Reporting Mechanism and Monitoring
Sales Forecasting, Sales Budget, Sales Quota
Sales Forecasting is the projection of customer demand for the goods and services over a period of time. In other words, it is the process …
Characteristics of a Successful Salesman
Characteristics of a Successful Salesman
Salesmanship and Sales Manager
In the words of Peterson and Wright, Salesmanship is the process whereby the seller ascertains and activates the needs or wants of the buyer and …
Personal Selling
Personal selling can be termed as the oral presentation given by the salesperson to one or more than one consumers face to face to sell …
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