Design Thinking in Infrastructure
Design thinking refers to the application of a discipline that tries to understand human behaviour in order to develop or improve products or services. As opposed to customary approaches that […]
Resistance to innovation
Consumers in industrialized nations are pro-innovation. They believe that technology, if properly harnessed, can benefit them. First, an innovation may create a high degree of change in the consumers’ day-to-day […]
Consumer behaviour; interdisciplinary approach
Economic Demand, Supply, Income, Purchasing Power Psychology Needs, Motivation, Personality, Perception, Attitudes, Learning Sociology Society, Social Class, Power, Esteem, Status Socio Psychology Group Behaviour, Group Influences, Conformity to group norms, […]
Consumer Involvement
The involvement theory is based on the concept that there are low and high involvement consumers and there are high and low involvement purchases. According to this theory consumers involvement […]
Diversity of Consumer Behaviour
Consumer: A person or individual who uses Goods or Services Behaviour: The way a person behaves toward other people or things. Consumer Market: “All the individuals and households who buy […]
Elementary Knowledge of Mudra Loan
Micro Units Development and Refinance Agency (which is MUDRA full form) Loan scheme under Pradhan Mantri Mudra Yojana (PMMY) is an initiative by Government of India that offers loans to […]
Elementary Knowledge of Stand-up India
The Stand up India scheme aims at promoting entrepreneurship among women and scheduled castes and tribes. The scheme is anchored by Department of Financial Services (DFS), Ministry of Finance, Government […]
Schemes of Union Government and it’s initiative on ATMANIRBHAR Bharat and Vocal for LOCAL
Atmanirbhar Bharat, which translates to ‘self-reliant India’ or ‘self-sufficient India’, is a term used by the Prime Minister of India Narendra Modi in relation to economic development in country. The […]
Social benefits and incentives for small industry in India
Benefits of SSI To create more employment opportunities. To help develop the rural and less developed regions of the economy. To reduce regional imbalances. To ensure optimum utilization of unexploited […]
