Tag: GGSIPU BBA NOTES

Balance of Trade (BOT) is the difference in the value of all exports and imports of a particular nation over a period of time. A …

Openness and trade liberalization is now regarded as the key component of a nation’s economic growth and aggregate economic well being. Moreover, they are considered …

The inter-war period saw a steady change in the direction of trade also. The Commonwealth’s share in imports fell from nearly 2/3 to 54% while …

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it …

Marketing is primarily about communication, and e-commerce communication is much more than merely a collection of words. To understand the communication process on an e-commerce …

Corporate advertising is the advertising done for an entire institution/ company/ organization and not for individual brands or products. This kind of activity is an …

ADVERTORIALS An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form …

Events hold a great importance in integrated marketing communication. It creates a buzz about the product or brand, it creates a fan following even before …

Native advertising in newspapers Newspapers have always had ads, and this might make you wonder how a newspaper ad can be categorized as unconventional. Well, …

The concept of Intellectual Property is define in general is that the important feature of property is that the proprietor or owner may use his …