Marketing Communication: Objectives of Marketing Communication
by Marketing communication objectives are long-term goals where marketing campaigns are intended to drive up the value of your brand over time. In contrast to sales …
Tag: GGSIPU MBA NOTES
Factors Contributing to IMC
(i) Fragmentation of the mass market This mass-marketing strategy focuses on what is general in the needs of consumers rather than on what is different. …
Role of Integrated Marketing Communication (IMC) in Branding
Marketing programs play an important role in building up of brand equity. These marketing programs are related to product, price and distribution channels. And these …
Promotion Mix
The Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and …
Challenges in IMC
Across the globe, there is continuity in market deregulation and emergence of individualized segmentation of consumer tastes and preferences. So IMC being not an easy …
Elements of Business Planning Process
Your well-thought-out business plan lets others know you’re serious, and that you can handle all that running a business entails. It can also give you …
Opportunity Assessment
Today’s brands are under relentless pressure to stay relevant in an increasingly crowded and competitive market place. In order to be successful, brands need to …
How to begin with Low investment
Indian small towns are struggling with job opportunities. There is a high influx towards big cities for jobs in multinational companies or better business opportunities. …
Understanding of Current Trends in Service Industries: Financial
TOP 6 TRENDS IN FINANCIAL SERVICES INDUSTRY The Boom of Big Data Big data has almost made the pandemonium break lose in the field of …
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