Tag: GGSIPU MBA NOTES

Choosing a distribution channel is a pivotal decision for your business. What you choose determines how your products are handled and the speed in which …

Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods …

As businesses introduce or acquire more and more divisions, managing these seemingly separate entities can become a challenge. By gathering each business unit into a …

Brand Sponsorship Brand sponsorship is a marketing strategy in which a brand is supporting an event, activity, person or organization. Everywhere we go we can …

Branding is the process of creating a name, design or symbol that identifies and differentiates a company from its competitors. A good brand reflects the …

The diffusion of innovation is the process by which new products are adopted (or not) by their intended audiences. It allows designers and marketers to …

15 Reasons for New Products Failure: (i) No Product Point-of-Difference For a new product to win initial trials and then ongoing repeat business, it needs …

Product Management is an organizational function that guides every step of a product’s lifecycle: from development, to positioning and pricing, by focusing on the product …

An “agent” is a person employed to do any act for another, or to represent another in dealing with third  persons. The person for whom …

A contract is initiated by an offer or proposal. For this purpose, when a contract is formed between two or more parties, the person making …