Rural Marketing
by Definitions: Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to …
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Contemporary Marketing Trends and Issue
CONTEMPORARY MARKETING TRENDS These are the following contemporary marketing trends:- Social Media Automation It is difficult today to know everywhere potential customers may be. While …
Channel Management and Emerging Channels Of Distribution
The term Channel Management is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing techniques as …
Integrated Marketing Communication
Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company’s brands to stakeholders. Coupling …
Promotion mix-advertising, Personal Selling and Publicity
PROMOTION MIX ADVERTISING In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It …
Pricing objectives and Determinants
PRICING OBJECTIVES 1. Profits-related Objectives: Profit has remained a dominant objective of business activities. Company’s pricing policies and strategies are aimed at following profits-related objectives: …
New Product Development Strategies
New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. As it …
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