BBA304 Customer Relationship Management CCSU BBA 3rd Semester NEP Notes
by CCSU BBA 3rd Semester BBA304 Customer Relationship Management Notes.
Tag: Marketing Automation
Understanding internet Audience and Online Consumer Behavior
Understanding internet Audience Step 1: Understanding Google Analytics Life changed for digital marketers in 2005 when Google acquired Urchin and created the freemium web analytics …
e-CRM Strategies
Regardless of the specific kind of e-CRM solutions being sought, some managers deliberately add an extra ‘P’ to their marketing mix to help keep sound …
Website Planning, Concepts, Process, Strategies and Approaches
Website Planning, Concepts, Process, Strategies and Approaches
ERP in Customer Relationship Management
The Customer Relationship Management (CRM) software allows an organization to manage its relations with the customer in a structured manner. Generally, CRM software is divided into three …
Application of Consumer behaviour knowledge in Marketing
Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. …
Services Marketing Triangle
The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers …
Managing Physical Evidence
Elements: Services being intangible, customers often rely on tangible cues, or physical evidence, to evaluate the service before its purchase and to assess their satisfaction …
The 7p’s framework for Services Marketing
The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of …
Pricing of Services Objectives, Challenges, Approaches
Pricing of Services Objectives, Approaches and Challenges
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