Introduction and Meaning of Organizational Behaviour

The success of any Organization is the direct Reflection of its management’s efficiency and effectiveness. It is an accepted fact that an organization can grow only when …

Controlling Process and Techniques

It implies measurement of accomplishment against the standards and correction of deviation if any to ensure achievement of organizational goals. The purpose of controlling is to ensure …

Management by Objectives

Management by Objectives An effective management goes a long way in extracting the best out of employees and make them work as a single unit …

Skills, Tasks and Responsibilities of a Professional Manager

Skills of a Manager  A skill is the learnt capacity or talent to carry out pre-determined results often with the minimum outlay of time, energy, …

International Frameworks of CSR and Sustainability, Global Compact, OECD, Caux Round Table

All aspects of doing business – procurement, production and sales – are part of globally integrated structures, often putting them outside the influence of exclusively …

Current CSR Practices of the Firms in India and Abroad

CSR in India India is the first country in the world to make corporate social responsibility (CSR) mandatory, following an amendment to The Company Act, …

Marketing Management Short question and Answer Set 4

Question No. 19 What kind of tools can be included under sales promotion? Sales promotion includes tools for consumer promotion (sample, coupons, cash refund offers, …

TQM and Quality Circle, Culture Change

Basic Principles of TQM In TQM, the processes and initiatives that produce products or services are thoroughly managed. By this way of managing, process variations …

Action Research

French and Bell have defined action research as follows: “Action research is the process of systematically collecting research data about an ongoing system relative to …

Brand Assets and Liabilities

Distinctiveness has nothing to do with how a product functions or its selling propositions – it’s the elements of a brand that make it recognizable …

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