Consumer and Industrial Goods
by Industrial goods are any goods that are bought and used for industrial and business use. They are made up of machinery, manufacturing plants, raw materials, …
Tag: nature of industrial relations
Product Planning and Development
Product planning and development is the critical journey a product takes from conception through to sales. While product planning and development is an integral part …
Brand Name and Trade Mark
Brand names and trademarks are valuable assets to a business. Often a brand or trademark becomes synonymous with the product. For example Xerox (R) is …
Factors affecting Price of a Product/Service
Price is the only element of marketing mix that helps in generating income. Therefore, a marketer should adopt a well-planned approach for pricing decisions. The …
Advertising Media; Their Relative Merits and Limitation
Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The …
Characteristics of an Affective Advertisement
It is Pervasive Goals of advertising apply to all types of organizations, for-profit as well as not-for-profit advertisers: Army advertises to increase recruits, Hindu Religious …
CCSU(BBA) 402 Financial Management
UNIT 1 Introductory: {Book} {Book} 1 Concept of Financial Management VIEW 2 Finance functions VIEW 3 Objectives of Financial Management VIEW 4 Profitability vs. …
CCSU(BBA) 602 Strategic Management & Business Policy
Unit 1 {Book} 1 Nature & Importance of Business Policy VIEW 2 Development of Business Policy VIEW 3 Classification of Business Policy VIEW …
CCSU(BBA) 606 Fundamental of E-Commerce
Unit 1 {Book} 1 E-Commerce: Introduction, Meaning and concept VIEW 2 Needs and Advantages of e-commerce VIEW 3 Traditional commerce VIEW 4 Types …
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