Tag: Positioning

Promotion, Concepts, Nature, Types and Importance

Marketing communication involves sharing of meaning, information and concepts by the source and the receiver about the products and services and also about the firm …

Marketing is all about the activities companies undertake to bring their products to the market. What makes marketing communication so exciting and challenging is that …

5 eCommerce Pricing Strategies Cost-Plus Pricing This strategy entails the retailer placing a mark-up on top of the wholesale cost of the product that they …

Price may be defined as the exchange of goods or services in terms of money. Without price there is no marketing, in the society. To …

International Pricing is often considered the most critical and complex issue in international marketing. When talking about the price of a product, it is important …

The International Product Life Cycle Theory was authored by Raymond Vernon in the 1960s to explain the cycle that products go through when exposed to …

Selection of Export Products: (a) Export Trends: An exporter should analyse trends in export of different items to the overseas market(s) for proper selection of the product. …

Consumer Behaviour, Characteristics, Study, Types, Challenges

After the global market has been segmented and one or more segments have been targeted, it is essential to plan a way to reach the …