KMBN105 Marketing Management
by Unit 1 {Book} Introduction: Nature and scope of marketing VIEW VIEW Various marketing orientations VIEW Need, Want, Demand VIEW Elements of Marketing mix VIEW customer …
Tag: Positioning
Types of Pricing Strategies
Premium pricing: high price is used as a defining criterion. Such pricing strategies work in segments and industries where a strong competitive advantage exists for …
Complementary Products
A complement refers to a complementary product or service used in conjunction with another product or service. Usually, the complementary product has little to no …
Price Skimming and Sales
Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over …
Factors affecting the choice of Channel
Choosing the right distribution channel is crucial for businesses to effectively reach their target market and achieve their sales objectives. Several factors influence channel choice, …
Promotion Methods of Promotion
Promotion is a type of communication between the buyer and the seller. The seller tries to persuade the buyer to purchase their goods or services …
Optimum Promotion Mix
Promotion Mix is the combination of various tools employed by the company in the advancement of the product in the market, raising its market share …
Cardinal and Ordinal Approaches to Consumer Behaviour
The utility is a psychological phenomenon; that implies the satisfying power of a good or service. It differs from person to person, as it depends …
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