| UNIT 1 {Book Link} | ||
| 1 | Introduction to Marketing | VIEW |
| 2 | Difference between marketing and Selling | VIEW |
| 3 | Core concepts of Marketing | VIEW |
| 4 | Marketing Mix. | VIEW |
| 5 | Marketing Process | VIEW |
| 6 | Marketing environment | VIEW |
| UNIT 2 {Book Link} | ||
| 1 | Determinants of Consumer Behavior | VIEW |
| 2 | Consumer’s purchase decision process | VIEW |
| 3 | Market segmentation | VIEW |
| 4 | Target Marketing | VIEW |
| 5 | Differentiation | VIEW |
| 6 | Positioning | VIEW |
| 6 | Marketing research | VIEW |
| 7 | Market information system | VIEW |
| UNIT 3 {Book Link} | ||
| 1 | Product | VIEW |
| 2 | Product and product line decisions | VIEW |
| 3 | Branding decisions | VIEW |
| 4 | Packaging | VIEW |
| 5 | Labeling decisions | VIEW |
| 6 | Product life cycle concept | VIEW |
| 7 | New product development | VIEW |
| 8 | Pricing decisions | VIEW |
| UNIT 4 {Book Link} | ||
| 1 | Distribution channels: | VIEW |
| 2 | Retailing | VIEW |
| 3 | Wholesaling | VIEW |
| 4 | Warehousing | VIEW |
| 5 | Physical distribution | VIEW |
| 6 | Conceptual introduction to Supply chain Management | VIEW |
| 7 | Conceptual introduction to customer relationship marketing | VIEW |
| 8 | Promotion Mix. | VIEW |
| 9 | Personal Selling | VIEW |
| 10 | Advertising | VIEW |
| 11 | Sales promotion | VIEW |
| 12 | Publicity | VIEW |
One thought on “BBAN302 Marketing Management”