| UNIT 1 [Book Link] | ||
| 1 | Nature, Importance and Scope of International Marketing | VIEW |
| 2 | Domestic Marketing vs. International Marketing | VIEW |
| 3 | International Marketing Management Process | VIEW |
| 4 | EPRG Framework an Overview | VIEW |
| 5 | Influence of Physical, economic, Socio-Cultural on International Marketing | VIEW |
| 6 | Political and Legal Environments on International Marketing Information | VIEW |
| 7 | Scanning and Monitoring Global Marketing Environment | VIEW |
| UNIT 2 [Book Link] | ||
| 1 | International Marketing Research | VIEW |
| 2 | Concept of Marketing Research | VIEW |
| 3 | Need for Marketing Research | VIEW |
| 4 | Approach to Marketing Research | VIEW |
| 5 | Scope of International Marketing Research | VIEW |
| 6 | International Marketing Research Process | VIEW |
| 7 | Market Surveys | VIEW |
| 8 | Marketing Information System | VIEW |
| 9 | International Market Segmentation | VIEW |
| 10 | International Positioning Strategies | VIEW |
| 11 | International Marketing Strategies | VIEW |
| 12 | International Market Entry Strategies- Different Entry Modes and Market Entry Strategies | VIEW |
| 13 | Joint Ventures | VIEW |
| 14 | Strategic Alliances | VIEW |
| 15 | Direct Investment | VIEW |
| 16 | Manufacturing & Franchising | VIEW |
| UNIT 3 [Book Link] | ||
| 1 | International Product Policy and Planning Introduction | VIEW |
| 2 | Product Planning in International Markets | VIEW |
| 3 | Packaging and Labelling | VIEW |
| 4 | International Product Life Cycle | VIEW |
| 5 | Branding decisions in International Markets: Standardization vs. Adaptation | VIEW |
| 6 | Protecting brand Names | VIEW |
| UNIT 4 [Book Link] | ||
| 1 | International Pricing Policy | VIEW |
| 2 | Price and Non-Price Factors | VIEW |
| 3 | Methods of Pricing | VIEW |
| 4 | International Pricing Strategies | VIEW |
| 5 | Dumping and Price Distortion | VIEW |
| 6 | Counter Trade Legal and Ethical Issues in International Marketing | VIEW |
| 7 | Nature of International Business Disputes and Proposed Action | VIEW |
| 8 | Legal Concepts Relating to International Business | VIEW |
| UNIT 5 [Book Link] | ||
| 1 | International Promotional Strategies | VIEW |
| 2 | Communications Process | VIEW |
| 3 | Principles of Communication | VIEW |
| 4 | Status of Promotion | VIEW |
| 5 | Promotion Appeals | VIEW |
| 6 | Media Selection | VIEW |
| 7 | Personal Selling | VIEW |
| 8 | Public Relation and Publicity | VIEW |
| 9 | Sales Promotion | VIEW |
| 10 | Advertising | VIEW |
| 11 | E- Marketing | VIEW |
| 12 | International E-tailing: Concept, Types & Benefits | VIEW |
| 13 | Segmentation | VIEW |
| 14 | Pricing and Promotional Strategies in E-tailing | VIEW |
great work