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CB/U3 Topic 2 Opinion Leaders

The most important thing for the marketer is to understand about the role of ‘opinion leadership’ in marketing of goods and services. Opinion leadership which is otherwise known as word of […]

Trends in Digital Marketing Indian Context

Digital Marketing is a part of a Digital Economy. India is a fast moving nation towards digital economy and this movement has been accelerated with the demonetization of the Indian […]

Online Branding

Internet branding (also referred to as online branding) is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. Branding […]

DM/U2 Topic 3 Online Consumer

With the evolution of online communication through internet, customers now see online advertisements of various brands. It is fast catching up with the buying behavior of consumers and is a […]

Online Marketing Mix

The online marketing Mix is essentially the same as the marketing mix. It is simply the adaptation of price, place, product and promotion to the digital marketing context. Of course […]

DM/U2 Topic 1 E–Marketing

E-Marketing E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. […]

Marketing Strategies For The Digital World

Many years ago, developing effective marketing strategies was a much simpler task than it is today. With only a small number of television channels, radio stations, newspapers, and relevant magazines […]

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