Social Class & Consumer Behavior
Last updated on February 24th, 2020 at 03:53 pmSocial class is the segment of a society arrived at by a hierarchical classification of individuals and families with a distinct …
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Last updated on February 24th, 2020 at 03:53 pmSocial class is the segment of a society arrived at by a hierarchical classification of individuals and families with a distinct …
Last updated on October 3rd, 2021 at 05:04 pmThe most important thing for the marketer is to understand about the role of ‘opinion leadership’ in …
Last updated on November 24th, 2019 at 07:55 pmDigital Marketing is a part of a Digital Economy. India is a fast moving nation towards digital …
Last updated on December 9th, 2019 at 08:56 pmInternet branding (also referred to as online branding) is a brand management technique that uses the World …
Last updated on September 19th, 2021 at 08:06 pmVirtual worlds provide companies opportunities for valuable co-creation and co-production with their customers. In order to harness …
Last updated on September 19th, 2021 at 08:06 pmWith the evolution of online communication through internet, customers now see online advertisements of various brands. It …
Last updated on December 24th, 2019 at 04:34 pmThe online marketing Mix is essentially the same as the marketing mix. It is simply the adaptation …
Last updated on September 19th, 2021 at 08:06 pmE-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing …
Last updated on November 24th, 2019 at 07:17 pmMany years ago, developing effective marketing strategies was a much simpler task than it is today. With …
Last updated on November 24th, 2019 at 07:15 pmWe all know that today’s consumer is more connected than ever before. But it’s still staggering when …