Social Class & Consumer Behavior
by Last updated on February 24th, 2020 at 03:53 pmSocial class is the segment of a society arrived at by a hierarchical classification of individuals and families with a distinct …
Tag: HARYANA MBA NOTES
Opinion Leaders
Last updated on October 3rd, 2021 at 05:04 pmThe most important thing for the marketer is to understand about the role of ‘opinion leadership’ in …
Trends in Digital Marketing Indian Context
Last updated on November 24th, 2019 at 07:55 pmDigital Marketing is a part of a Digital Economy. India is a fast moving nation towards digital …
Online Branding
Last updated on December 9th, 2019 at 08:56 pmInternet branding (also referred to as online branding) is a brand management technique that uses the World …
Customer Relationship Management in The Virtual World
Last updated on September 19th, 2021 at 08:06 pmVirtual worlds provide companies opportunities for valuable co-creation and co-production with their customers. In order to harness …
Online Consumer
Last updated on September 19th, 2021 at 08:06 pmWith the evolution of online communication through internet, customers now see online advertisements of various brands. It …
Online Marketing Mix
Last updated on December 24th, 2019 at 04:34 pmThe online marketing Mix is essentially the same as the marketing mix. It is simply the adaptation …
E–Marketing
Last updated on September 19th, 2021 at 08:06 pmE-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing …
Marketing Strategies For The Digital World
Last updated on November 24th, 2019 at 07:17 pmMany years ago, developing effective marketing strategies was a much simpler task than it is today. With …
The Modern Digital Consumer And New Consumer’s Digital Journey
Last updated on November 24th, 2019 at 07:15 pmWe all know that today’s consumer is more connected than ever before. But it’s still staggering when …