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CB/U3 Topic 2 Opinion Leaders

The most important thing for the marketer is to understand about the role of ‘opinion leadership’ in marketing of goods and services. Opinion leadership which is otherwise known as word of […]

Trends in Digital Marketing Indian Context

Digital Marketing is a part of a Digital Economy. India is a fast moving nation towards digital economy and this movement has been accelerated with the demonetization of the Indian […]

Online Branding

Internet branding (also referred to as online branding) is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. Branding […]

DM/U2 Topic 3 Online Consumer

With the evolution of online communication through internet, customers now see online advertisements of various brands. It is fast catching up with the buying behavior of consumers and is a […]

Online Marketing Mix

The online marketing Mix is essentially the same as the marketing mix. It is simply the adaptation of price, place, product and promotion to the digital marketing context. Of course […]

DM/U2 Topic 1 E–Marketing

E-Marketing E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. […]

Marketing Strategies For The Digital World

Many years ago, developing effective marketing strategies was a much simpler task than it is today. With only a small number of television channels, radio stations, newspapers, and relevant magazines […]

Expatriate’s Compensation Package

Major objectives on which most of the expatriate compensation plans are designed are mentioned below: The whole area of international compensation presents some tricky problems. On the one hand, there is logic […]

Incentive schemes/Payment-By-Results (PBR)

‘Payment by Results’ or ‘PBR’ is a payment or remuneration method used to reward workers or employees in proportion with the amount of work done or deliverables achieved. In this […]

CM/U3 Topic 7 Team Compensation

Teams have become a popular way to organize business because they offer companies the flexibility needed to meet the demands of the changing business environment. While many companies have been quick […]

Competency based Compensation

In the 1990s, a new idea gained acceptance in a number of organizations that more closely aligned human resource practices with organizational strategies, missions and cultures. A number of organizations […]

Knowledge based Compensation

A system of payment where employees are compensated based on their individual skill level and education attainment. Under this system, employees are rewarded for reaching certain goals in education, training […]