Social Class & Consumer Behavior
by Social class is the segment of a society arrived at by a hierarchical classification of individuals and families with a distinct status. The members of each class have relatively …
Tag: HARYANA MBA NOTES
Opinion Leaders
The most important thing for the marketer is to understand about the role of ‘opinion leadership’ in marketing of goods and services. Opinion leadership which …
Trends in Digital Marketing Indian Context
Digital Marketing is a part of a Digital Economy. India is a fast moving nation towards digital economy and this movement has been accelerated with …
Online Branding
Internet branding (also referred to as online branding) is a brand management technique that uses the World Wide Web as a medium for positioning a …
Customer Relationship Management in The Virtual World
Virtual worlds provide companies opportunities for valuable co-creation and co-production with their customers. In order to harness this potential, companies need to design effective entry …
Online Consumer
With the evolution of online communication through internet, customers now see online advertisements of various brands. It is fast catching up with the buying behavior …
Online Marketing Mix
The online marketing Mix is essentially the same as the marketing mix. It is simply the adaptation of price, place, product and promotion to the …
E–Marketing
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or …
Marketing Strategies For The Digital World
Many years ago, developing effective marketing strategies was a much simpler task than it is today. With only a small number of television channels, radio …
The Modern Digital Consumer And New Consumer’s Digital Journey
We all know that today’s consumer is more connected than ever before. But it’s still staggering when you think about it: This one, single device …