Choice models: Conjunctive, Disjunctive rule, Lexicographic Rule
by Conjunctive rule: A minimally acceptable cut off point is established for each attribute. The brands are evaluated, and, the brand that falls below the minimally …
Read MBA, BBA, B.COM Notes
Conjunctive rule: A minimally acceptable cut off point is established for each attribute. The brands are evaluated, and, the brand that falls below the minimally …