Scope and Relevance of Consumer Behaviour Studies
by 1. According to Engel, Blackwell, and Mansard, ‘Consumer behaviour is the actions and decision processes of people who purchase goods and services for personal consumption’. …
Read MBA, BBA, B.COM Notes
1. According to Engel, Blackwell, and Mansard, ‘Consumer behaviour is the actions and decision processes of people who purchase goods and services for personal consumption’. …