Scope and Relevance of Consumer Behaviour Studies
Last updated on November 29th, 2019 at 02:38 pm1. According to Engel, Blackwell, and Mansard, ‘Consumer behaviour is the actions and decision processes of people …
Read MBA, BBA, B.COM Notes
Last updated on November 29th, 2019 at 02:38 pm1. According to Engel, Blackwell, and Mansard, ‘Consumer behaviour is the actions and decision processes of people …