| Unit 1 {Book} | ||
| Introduction: Nature and scope of marketing | VIEW | VIEW |
| Various marketing orientations | VIEW | |
| Need, Want, Demand | VIEW | |
| Elements of Marketing mix | VIEW | |
| customer value and the value delivery process | VIEW | |
| Understanding Consumer Behaviour: | VIEW | |
| Buying motives | VIEW | |
| Factors influencing buying behaviour, buying habits | VIEW | |
| Stages in consumer buying decision process | VIEW | |
| Types of consumer buying decisions | VIEW | |
| Unit 2 {Book} | |||
| Market segmentation, Targeting and Positioning Meaning | VIEW | ||
| Factors influencing Market segmentation | VIEW | ||
| Market Aggregation | VIEW | ||
| Basis for segmentation | VIEW | ||
| Segmentation of Consumer | VIEW | ||
| Targeting: Meaning | VIEW | ||
| Basis for identifying Target customers | |||
| Target Market Strategies | VIEW | ||
| Positioning Meaning | VIEW | ||
| Product differentiation strategies | VIEW | VIEW | |
| Tasks involved in Market Positioning | VIEW | ||
| Concept of Branding | VIEW | VIEW | |
| Brand Types | VIEW | ||
| Brand equity | VIEW | VIEW | VIEW |
| Brand positioning | VIEW | ||
| Unit 3 {Book} | |||
| Product Decisions Concept | VIEW | VIEW | VIEW |
| Product hierarchy | VIEW | ||
| New product development | VIEW | VIEW | |
| Diffusion process | VIEW | ||
| Product Life cycle | VIEW | ||
| Product mix strategies | VIEW | ||
| Product Line strategies | VIEW | ||
| Packaging / Labelling: Packaging as a marketing tool | VIEW | ||
| Requirement of Good packaging, Labelling in packaging | VIEW | ||
| Pricing Decisions: | VIEW | ||
| Pricing concepts for establishing value | VIEW | ||
| Pricing Strategies | VIEW | ||
| Pricing process | VIEW | ||
| Value based Pricing, Cost based Pricing | VIEW | ||
| Market based Pricing; Competitor based Pricing | VIEW | ||
| New product pricing: | |||
| Skimming pricing | VIEW | ||
| Penetration pricing | VIEW | ||
| Unit 4 {Book} | ||
| Place Decision: Meaning, Purpose | VIEW | |
| Channel alternatives | VIEW | |
| Factors affecting channel choice | VIEW | |
| Channel design and Channel management decisions | VIEW | |
| Channel conflict | VIEW | |
| Retailing & Types of Retailers | VIEW | VIEW |
| Advertising: Advertising Objectives | VIEW | |
| Advertising Budget | VIEW | |
| Advertising Copy | VIEW | VIEW |
| AIDA Model | VIEW | |
| Public Relation: Meaning, Objectives | VIEW | |
| Types, and Functions of Public Relations | VIEW | |
| Sales Promotion: | VIEW | |
| Sales Promotion Mix | VIEW | |
| Kinds of Sales promotion | VIEW | |
| Tools and Techniques of sales promotion | VIEW | |
| Push-pull strategies of promotion | VIEW | |
| Personal Selling: Concept, Features, Functions | VIEW | |
| Steps/Process involved in Personal Selling | VIEW | |
| Direct Marketing: Meaning, Features, Functions, Different forms | VIEW | |
| Growth and Benefits of Direct Marketing | VIEW | |
| Unit 5 {Book} | |
| CRM Meaning | VIEW |
| Relationship Marketing Vs. Relationship Management | VIEW |
| Types of Relationship Management | VIEW |
| Significance of Customer Relationship Management | VIEW |
| Global Marketing: Current scenario | VIEW |
| Green Marketing | VIEW |
| Agile Marketing | VIEW |
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