BBA204 Marketing Management

Theintactone 11 Nov 2020 Leave a Comment

Unit 1 Marketing {Book}
Marketing: Definition, Nature & Scope		VIEW
Importance of Marketing		VIEW
Marketing Management		VIEW
Core Concept of Marketing		VIEW
Selling Concept		VIEW
Production Concept		VIEW
Modern Marketing Concept		VIEW
Societal Marketing		VIEW
Understanding Consumer Behaviour	VIEW	VIEW
Purchase Decision Process		VIEW

Unit 2 Segmentation {Book}
Segmentation: Concept, Basis of Segmentation	VIEW
Importance of Segmentation in Marketing	VIEW
Targeting: Concepts, Types and Importance	VIEW
Positioning: Concept & Importance	VIEW
Brand Positioning	VIEW
Repositioning	VIEW

Unit 3 Marketing Mix. {Book}
Marketing Mix	VIEW
Product Mix	VIEW
New Product Developments	VIEW
Levels of Product	VIEW
Types of Product	VIEW
Product Life Cycle	VIEW
Product Level	VIEW
Branding and Packaging	VIEW
Distribution: Concept and Importance	VIEW
Different Types of Distribution Channels	VIEW

Unit 4 Price {Book}
Price: Meaning and Objectives	VIEW
Factors Influencing Pricing	VIEW
Methods of Pricing	VIEW
Promotion: Promotional Mix and Tools of Promotional Mix	VIEW
Objectives of Market Promotion	VIEW
Media Selection and Management	VIEW

Unit 5 Marketing Research {Book}
Marketing Research: Meaning and Importance		VIEW
Marketing Research: Process and Scope		VIEW
Marketing Information System: Meaning, Importance and Scope		VIEW
Green Marketing		VIEW
Digital Marketing	VIEW	VIEW
Service Marketing	VIEW	VIEW

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