| Unit 1 [Book] | |
| Marketing Definition, Nature and Scope | VIEW |
| Importance of Marketing | VIEW |
| Marketing Management | VIEW |
| Core Concept of Marketing | VIEW |
| Selling Concept | VIEW |
| Production Concept | VIEW |
| Modern Marketing Concept | VIEW |
| Societal Marketing | VIEW |
| Understanding Consumer Behaviour | VIEW |
| Purchase Decision Process | VIEW |
| Unit 2 [Book] | |
| Segmentation Concept, Basis of Segmentation | VIEW |
| Importance of Segmentation in Marketing | VIEW |
| Targeting Concepts, Types and Importance | VIEW |
| Positioning Concept and Importance | VIEW |
| Brand Positioning | VIEW |
| Brand Repositioning | VIEW |
| Unit 3 [Book] | |
| Marketing Mix. | VIEW |
| Product Mix. | VIEW |
| New Product Development | VIEW |
| Levels of Product | VIEW |
| Types of Product | VIEW |
| Product Life Cycle | VIEW |
| Branding | VIEW |
| Packaging | VIEW |
| Distribution Concept and Importance | VIEW |
| Different types of Distribution Channels | VIEW |
| Unit 4 [Book] | |
| Price Meaning and Objectives | VIEW |
| Factors Influencing Pricing | VIEW |
| Methods of Pricing | VIEW |
| Promotion: Promotional Mix and Tools of Promotional Mix. | VIEW |
| Objectives of Market Promotion | VIEW |
| Media Selection and Management | VIEW |
| Unit 5 [Book] | |
| Marketing Research Meaning and Importance | VIEW |
| Marketing Research Process and Scope | VIEW |
| Marketing Information System, Importance, Components, Scope | VIEW |
| Green Marketing | VIEW |
| Digital Marketing | VIEW |
| Service Marketing | VIEW |
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