Unit 1 Marketing {Book} | ||
Marketing: Definition, Nature & Scope | VIEW | |
Importance of Marketing | VIEW | |
Marketing Management | VIEW | |
Core Concept of Marketing | VIEW | |
Selling Concept | VIEW | |
Production Concept | VIEW | |
Modern Marketing Concept | VIEW | |
Societal Marketing | VIEW | |
Understanding Consumer Behaviour | VIEW | VIEW |
Purchase Decision Process | VIEW | |
Unit 2 Segmentation {Book} | |
Segmentation: Concept, Basis of Segmentation | VIEW |
Importance of Segmentation in Marketing | VIEW |
Targeting: Concepts, Types and Importance | VIEW |
Positioning: Concept & Importance | VIEW |
Brand Positioning | VIEW |
Repositioning | VIEW |
Unit 3 Marketing Mix. {Book} | |
Marketing Mix | VIEW |
Product Mix | VIEW |
New Product Developments | VIEW |
Levels of Product | VIEW |
Types of Product | VIEW |
Product Life Cycle | VIEW |
Product Level | VIEW |
Branding and Packaging | VIEW |
Distribution: Concept and Importance | VIEW |
Different Types of Distribution Channels | VIEW |
Unit 4 Price {Book} | |
Price: Meaning and Objectives | VIEW |
Factors Influencing Pricing | VIEW |
Methods of Pricing | VIEW |
Promotion: Promotional Mix and Tools of Promotional Mix | VIEW |
Objectives of Market Promotion | VIEW |
Media Selection and Management | VIEW |
Unit 5 Marketing Research {Book} | ||
Marketing Research: Meaning and Importance | VIEW | |
Marketing Research: Process and Scope | VIEW | |
Marketing Information System: Meaning, Importance and Scope | VIEW | |
Green Marketing | VIEW | |
Digital Marketing | VIEW | VIEW |
Service Marketing | VIEW | VIEW |
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