BBA204 Marketing Management
| Unit 1 Marketing {Book} | ||
| Marketing: Definition, Nature & Scope | VIEW | |
| Importance of Marketing | VIEW | |
| Marketing Management | VIEW | |
| Core Concept of Marketing | VIEW | |
| Selling Concept | VIEW | |
| Production Concept | VIEW | |
| Modern Marketing Concept | VIEW | |
| Societal Marketing | VIEW | |
| Understanding Consumer Behaviour | VIEW | VIEW |
| Purchase Decision Process | VIEW | |
| Unit 2 Segmentation {Book} | |
| Segmentation: Concept, Basis of Segmentation | VIEW |
| Importance of Segmentation in Marketing | VIEW |
| Targeting: Concepts, Types and Importance | VIEW |
| Positioning: Concept & Importance | VIEW |
| Brand Positioning | VIEW |
| Repositioning | VIEW |
| Unit 3 Marketing Mix. {Book} | |
| Marketing Mix | VIEW |
| Product Mix | VIEW |
| New Product Developments | VIEW |
| Levels of Product | VIEW |
| Types of Product | VIEW |
| Product Life Cycle | VIEW |
| Product Level | VIEW |
| Branding and Packaging | VIEW |
| Distribution: Concept and Importance | VIEW |
| Different Types of Distribution Channels | VIEW |
| Unit 4 Price {Book} | |
| Price: Meaning and Objectives | VIEW |
| Factors Influencing Pricing | VIEW |
| Methods of Pricing | VIEW |
| Promotion: Promotional Mix and Tools of Promotional Mix | VIEW |
| Objectives of Market Promotion | VIEW |
| Media Selection and Management | VIEW |
| Unit 5 Marketing Research {Book} | ||
| Marketing Research: Meaning and Importance | VIEW | |
| Marketing Research: Process and Scope | VIEW | |
| Marketing Information System: Meaning, Importance and Scope | VIEW | |
| Green Marketing | VIEW | |
| Digital Marketing | VIEW | VIEW |
| Service Marketing | VIEW | VIEW |
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