BBA404 Sales and Distribution Management CCSU BBA 4th Semester NEP Notes

Unit 1 [Book]  
Sales Management, Evolution VIEW
Objectives of Sales Management Positions VIEW
Functions of Sales executives VIEW
Sales executives Relation with other executives VIEW
Unit 2 [Book]  
Sales Organisation and Relationship VIEW
Purpose of Sales organization VIEW
Types of Sales Organization Structures VIEW
Sales Department External Relations VIEW
Sales Department Distributive Network Relations VIEW
Unit 3 [Book]  
Salesmanship VIEW
Theories of Personal Selling VIEW
Types of Sales executives VIEW
Qualities of Sales executives VIEW
Sales Prospecting, Pre-approach and Post-approach VIEW
Organizing Display, Showroom and Exhibition VIEW
Unit 4 [Book]  
Distribution Network Management VIEW
Types of Marketing Channels VIEW
Factors affecting the choice of Distribution Channel VIEW
Types of Middleman and their Characteristics VIEW
Concept of Physical Distribution System VIEW
Unit 5 [Book]  
Sales Force Management VIEW
Recruitment and Selection VIEW
Sales Training VIEW
Sales Compensation VIEW
Sales force Leadership VIEW
Sales force Controlling and Motivation VIEW

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