MS210 Marketing Analytics

Unit 1 [Book]
Introduction Marketing Analytics Meaning and Scope	VIEW
	VIEW
Data for Marketing Analytics	VIEW
Data for Exploratory analysis	VIEW
Data for Descriptive analysis	VIEW
Data for Predictive analysis	VIEW
Data for Prescriptive analysis	VIEW
Use of Excel for Summarizing Marketing data	VIEW

Unit 2 [Book]
Segmentation, Positioning		VIEW
Marketing Mix.		VIEW
Customer Analytics, Benefits from customer analytics		VIEW
Segmentation analytics		VIEW
Cluster analysis		VIEW
Perceptual mapping	VIEW	VIEW
Umbrella Brands		VIEW
Multi-Dimensional scaling		VIEW
Marketing Mix Modelling; Variables and techniques		VIEW

Unit 3 [Book]
Pricing & Customer Journey		VIEW
Goals of Pricing, Bundling		VIEW
Skimming		VIEW
Revenue management		VIEW
Promotions		VIEW
Customer journey mapping	VIEW	VIEW
Customer loyalty		VIEW
Customer lifetime value- meaning and calculation	VIEW	VIEW

Unit 4 [Book]
Digital Analytics: Metrics and Measurement		VIEW
Important web metrics	VIEW	VIEW
SEO	VIEW	VIEW
SEM		VIEW
Social Media Analytics		VIEW
Networks	VIEW	VIEW
Viral marketing		VIEW
Text Mining		VIEW