Unit 1 [Book] | |
Introduction Marketing Analytics Meaning and Scope | VIEW |
VIEW | |
Data for Marketing Analytics | VIEW |
Data for Exploratory analysis | VIEW |
Data for Descriptive analysis | VIEW |
Data for Predictive analysis | VIEW |
Data for Prescriptive analysis | VIEW |
Use of Excel for Summarizing Marketing data | VIEW |
Unit 2 [Book] | ||
Segmentation, Positioning | VIEW | |
Marketing Mix. | VIEW | |
Customer Analytics, Benefits from customer analytics | VIEW | |
Segmentation analytics | VIEW | |
Cluster analysis | VIEW | |
Perceptual mapping | VIEW | VIEW |
Umbrella Brands | VIEW | |
Multi-Dimensional scaling | VIEW | |
Marketing Mix Modelling; Variables and techniques | VIEW | |
Unit 3 [Book] | ||
Pricing & Customer Journey | VIEW | |
Goals of Pricing, Bundling | VIEW | |
Skimming | VIEW | |
Revenue management | VIEW | |
Promotions | VIEW | |
Customer journey mapping | VIEW | VIEW |
Customer loyalty | VIEW | |
Customer lifetime value- meaning and calculation | VIEW | VIEW |
Unit 4 [Book] | ||
Digital Analytics: Metrics and Measurement | VIEW | |
Important web metrics | VIEW | VIEW |
SEO | VIEW | VIEW |
SEM | VIEW | |
Social Media Analytics | VIEW | |
Networks | VIEW | VIEW |
Viral marketing | VIEW | |
Text Mining | VIEW |